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Panasonic Engages Fans at Minor League Ballparks around the Country

NEWARK, N.J., May 31, 2017 /PRNewswire/ — Panasonic Enterprise Solutions Company, a leader in implementing advanced technology solutions serving sports, entertainment and retail industries, showcased its recently forged relationships with six Minor League ballparks around the US, adding new technology to help raise the bar on the fan experience. […]

digitalsignageconnection.com
Thu, Jun 1, 2017 at 9:05 AM

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Sellr Demonstrating Beverage Marketing Technology at Atlanta Tech Village

Alpharetta, GA (PRWEB) June 01, 2017—Sellr is hosting “Technology in Beverage” at the Atlanta Tech Village on Thursday, June 8 from 7 until 9 pm. Sellr will provide signature, Atlanta-themed cocktails made from their database of more than 70,000 beers, wines, and spirits along with heavy hors d’oeuvres as they exhibit technology in the beverage marketing industry. […]

digitalsignageconnection.com
Thu, Jun 1, 2017 at 9:03 AM

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Digital Signage Summit Europe Locks Down Plan For Next Month In Munich

The lineup for Digital Signage Summit Europe, early next month in Munich, has been pretty much locked down and the organizers at Invidis are doing a last big push on attendees. The two day event is at the Internationales Congress Center München on July 5th and 6th. […]

sixteen-nine.net
Thu, Jun 1, 2017 at 9:02 AM

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oOh!media Reaches 50 NZ Shopping Centre Milestone

oOh!media has announced an expansion of its full motion digital and classic advertising network in New Zealand to 50 major shopping centres following new agreements in Hamilton, Christchurch and Auckland. The 50-centre milestone confirms oOh!’s position as the market leader in offering advertisers shopping centre solutions that can reach 1.6 million unique New Zealanders a fortnight. oOh! […]

digitalsignageconnection.com
Thu, Jun 1, 2017 at 9:00 AM

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Projects: UK Theatre Lights Up Big Stretched Displays At Entryway

Here’s an example of how those stretched 86-inch LG LCD panels are being used away from trade show booths and in the real world – a pair of them gracing the entryway to a refurbished theatre in Dorset, England. The screens are running custom promotional content for the theatre, including advertising for productions, vendors and show times information. Sara St. […]

sixteen-nine.net
Thu, Jun 1, 2017 at 8:33 AM

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oOh! REACHES 50 NZ SHOPPING CENTRE MILESTONE AND EXPANDS INTERACTIVE SCREEN NETWORK

oOh!media has announced an expansion of its full motion digital and classic advertising network in New Zealand to 50 major shopping centres following new agreements in Hamilton, Christchurch and Auckland. […]

oohmedia.com.au
Wed, May 31, 2017 at 10:02 PM

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Will General Data Protection Regulation (GDPR) impact my digital out-of-home campaign? (Campaign)

Essentially, building brand fame through mass awareness is what sits at the heart of OOH. We don’t pinpoint consumers down to their IMEI number or try to ascertain how many cats they have. In all honesty, if GDPR protects consumers from being followed around the internet by that pair of trainers they searched for two months ago, then I can’t see that as a bad thing. […]

campaignlive.co.uk
Wed, May 31, 2017 at 7:20 PM

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Methods By Which Digital Signage Can Inspire Communication

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Wed, May 31, 2017 at 7:05 PM

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Collison centres share digital signage software across Canada

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Wed, May 31, 2017 at 7:00 PM

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Harmful Messaging To Children Does Not Belong On Public Billboards

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acl.org.au
Wed, May 31, 2017 at 6:58 PM

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Ultravision International Installs Largest Standard LED Digital Billboard At Châtelet-Les-Halles Commuter Rail Station

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prnewswire.com
Wed, May 31, 2017 at 6:53 PM

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Driverless cars: The death knell for roadside billboards? (Media Online)

So what does this disruptive technology mean to the OOH industry? Since drivers will no longer be focused on managing the multiple tasks needed while operating a vehicle, some commentators believe that AVs could allow a driver to engage more fully with their surrounding environments. […]

themediaonline.co.za
Wed, May 31, 2017 at 6:51 PM

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Mobile advertisers are falling in love with ‘playable ads’

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venturebeat.com
Wed, May 31, 2017 at 6:49 PM

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Radio and outdoor digital panel syncing is a cross-platforming success

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radioinfo.com.au
Wed, May 31, 2017 at 6:41 PM

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Adshel and ARN’s synchronised road safety DOOH campaign delivers results (BandT)

In an Australian market-first, the businesses used cross-platform synching to target motorists throughout Perth with messages via both their radio and outdoor advertising digital panels. Campaign creative ran across the Adshel Live digital network over a three-week period, with seven creative executions on rotation in 14 locations throughout the Perth CBD. […]

bandt.com.au
Wed, May 31, 2017 at 6:39 PM

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