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MaxMedia to Share Digital Signage for Retail Insights at InfoComm 2017

ATLANTA, June 5, 2017 — MaxMedia, an innovation and experience agency that specializes in brick and mortar retail, will take part in panels and presentations at the upcoming InfoComm 2017 show in Orlando (June 14-16, Orange County Convention Center) that will provide systems integrators with insight on selling dynamic digital signage in retail environments—and share a real-world success story with an emphasis on post-launch benefits. […]

digitalsignageconnection.com
Mon, Jun 5, 2017 at 8:49 AM

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ASK THE BOARD: Content Creation on a Budget

The cost of creating and managing content can become onerous, particularly for small teams with limited resources. What are your secrets for effective content creation on a modest budget? […]

digitalsignageconnection.com
Mon, Jun 5, 2017 at 8:17 AM

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OOH ad tech firm Ayuda appoints tech veteran Luc Filiatreault as President (Ayuda)

Filiatreault will run and operate the ERP business while CEO Andreas Soupliotis will focus on programmatic initiatives and strategy for Ayuda[x]. Soupliotis will continue as CEO of both Ayuda and Ayuda[x]. […]

Mon, Jun 5, 2017 at 7:53 AM

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JCDecaux unveils new UK-wide DOOH channel, The National Towers (JCDecaux)

The expansion sees the London Towers format established in six major UK cities including Manchester, Liverpool, Birmingham, Edinburgh, Leeds and Sheffield. […]

Mon, Jun 5, 2017 at 7:45 AM

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FULL WEBINAR: The Layers of Mobile + Out-of-Home

In this webinar, Lamar Advertising’s Director of Digital Innovation & Sales Strategy Ian Dallimore and Blue Bite’s CEO/Founder Mikhail Damiani discuss the layers of pairing Mobile with Out-of-Home from the most basic to the most complex.  They also explained n the pros and cons of each layer, went into detail on what each includes and analyzed how they are best used in order to drive results and evolve two separate advertising mediums into a cohesive media channel. Successful case studies were also shared, and specific features about how each related to the five layers and why they became success stories make this webinar a must-watch! […]

digitalsignageconnection.com
Mon, Jun 5, 2017 at 7:04 AM

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India: Digital has tremendous scope in OOH (Exchange4media)

Another sector in advertising, which has seen a slow and steady yet powerful disruption, is Digital-Out-of-Home (DOOH). This medium is now seeing a renaissance with an incredible blend of engaging content and customer acquisition techniques. DOOH has used unconventional methods to rope in people’s interest level and surprise the audience every single time. […]

exchange4media.com
Mon, Jun 5, 2017 at 5:52 AM

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Indian OOH: Building Brand Loyalty Through Social Media and DOOH Integration (Business World)

In the near future, it would get impossible to carry out a campaign without involving both social media and DOOH. The possibilities are endless and with wide range of technologies getting developed and implemented. Even prediction and analysis of consumers’ mood and instant measurement of ROI will be possible. […]

bwdisrupt.businessworld.in
Mon, Jun 5, 2017 at 4:00 AM

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Heineken races ahead with winning DOOH campaign

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Sun, Jun 4, 2017 at 5:59 PM

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Business as usual in Australian outdoor ad sector after mega-merger abandoned (MediaWeek)

“We had never originally planned for an acquisition of that scale. That opportunity arose unexpectedly and it was clearly worth pursuing if we believed it would pass the ACCC. Both parties had significant advice around that before proceeding and we are now both on the record as being shocked it went the way it did. […]

mediaweek.com.au
Sun, Jun 4, 2017 at 5:55 PM

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OMAC collaborates on new OOH book

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signmedia.ca
Sun, Jun 4, 2017 at 5:54 PM

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Why in the future all advertising will be experienced (Campaign)

"Visual and audio based mixed reality technologies, such as HoloLens and Google's new audio assistant technology will become ubiquitous and the opportunities for digital OOH in this area alone are clearly phenomenal. […]

campaignlive.co.uk
Sun, Jun 4, 2017 at 5:51 PM

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Make the most of customer dwell time with digital signage

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digitalsignage.net
Sun, Jun 4, 2017 at 5:49 PM

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What are PC/Compute sticks for digital signage?

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powerdigitalsignage.com
Sun, Jun 4, 2017 at 5:48 PM

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FEPE International OOH advertising Congress in Stockholm June 07-09, 2017 Programme

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Sun, Jun 4, 2017 at 4:45 PM

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Revisiting the Golden Age of Rock Billboards on the Sunset Strip

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ww2.kqed.org
Sun, Jun 4, 2017 at 4:41 PM

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