City Council’s Committee last week scrapped the Planning Commission’s strict regulations in favor of a policy that would allow companies to put up new billboards pretty much everywhere except residential neighborhoods, subject to the approval of the council. […]
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First, I will recap proof of play and its historical value. Second, I will expose the false equivalency between digital out-of-home’s atom of accountability and that of its digital cousins. Finally, I will point to how accountability compatibility will be achieved in the coming years. […]
Content can be created on a modest budget by following three fundamental steps: 1) Start with existing content. 2) Collaborate with other agency partners. 3) C.O.P.E. […]
VMSD walked the show floor to gather intel on the latest and greatest digital offerings for retail. A big commonality this year were thinner bezels on screens than in years past, with virtually invisible power supplies, geared toward making them easier to integrate into specific areas in store. […]
I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]
Prologue by Nancy Fletcher: Antonio is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced war and government seizure. […]
BROOKINGS, S.D. – June 5, 2017 – SAP Center at San Jose, home of the National Hockey League’s San Jose Sharks in California, has turned to Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to expand their LED inventory to include Narrow Pixel Pitch (NPP) displays throughout their concourses and new marquee displays outside the venue. […]
From flexible screens to unbelievable 4K displays, the annual Digital Signage Expo (DSE) was packed full of digital solutions intended for a range of industries, from retail to healthcare to commercial and everything in between. VMSD walked the show floor to gather intel on the latest and greatest digital offerings for retail. […]
DALLAS – June 5, 2017 – Peerless-AV®, the leader in innovative audiovisual and digital signage solutions, is excited to showcase its new Indoor Portrait Kiosk at the Interactive Customer Experience Summit (ICX) from June 5-7, 2017. Peerless-AV will also be serving as an Associate Sponsor of the summit. […]
When I ask digital signage solutions providers about the verticals they chase, most will mention retail, but few say that’s where they are highly-focused. Good thing, given that the scale of retail is not tipping the right way. A Business Insider story notes Credit Suisse research work that suggests retailers are closing stores in the U.S. […]
Four Winds Interactive has dropped its lawsuit against 22 Miles, filed last year over claims of patent infringement. Denver-based FWI voluntarily dismissed the case last week, without prejudice, according to documents filed in a Colorado district court. […]
DANVILLE, Ill., June 05, 2017 (GLOBE NEWSWIRE) — Eden Resort in Lancaster, Penn., wanted a sign that would capture the essence of their property and allow them to advertise their many events and services. The experts at W.J. Stricker Signs, Inc., recommended a Watchfire display as part of a creatively designed and professionally fabricated one-of-a-kind digital sign. […]
This is a digital OOH advertising campaign that REALLY shows the potential and impact of using sensors, real-time connections and templates to custom-target a campaign down to individuals. In Paris, sensors at a busy crosswalk monitor pedestrian foot traffic and the red, amber or green state of the crossing lights. […]
SAN JOSE, CA–(Marketwired – June 05, 2017) – DT Research, the leading designer and manufacturer of purpose-built computing solutions for vertical markets, today announced the DT313-MD, a 13.3″ medical tablet system mounted on a slim-line, lightweight cart. The purpose-built system offers maximum computing mobility in a variety of medical environments. […]
