‘Your Camry is a Decepticon’ — Lamar digital billboards target drivers with Transformers messages in movie promo (The Advocate)
Lamar Advertising's digital billboards will promote Paramount Pictures' new Transformers movie by flashing personalized messages to oncoming cars. The Baton Rouge-based firm will use vehicle recognition technology from Vehcio to display messages to drivers with the make and model of their car: "Attention. Your Honda Civic is an Autobot" or "Warning. […]
Tue, Jun 6, 2017 at 5:47 PM