Two Canadians, of course, showed up for the annual Sixteen:Nine DSE Mixer 30 minutes before the drinks were officially starting to pour. And they were already middle lit up from cocktails at the NanoLumens open house. By the height of the mixer last Tuesday evening, I am guessing we had about 260-270 in there – which is impressive … except that I printed 430 badges. […]
The Network spans across 3 vital northern cities; Glasgow, Edinburgh and Manchester, with a total of over 2 million fortnightly impacts, enabling advertisers to take advantage of full motion digital out-of-home. […]
MALER Digital Signage and CEGA Audiovisuales have reached a wide range collaboration agreement. The alliance has its roots in the recent participation of the two companies in Amsterdam at ISE 2017, the most important audiovisual fair in the world, a great experience to work side by side for a week at the MALER Digital Signage booth. […]
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Here are the winners of the APEX Awards for digital signage content and projects, announced last week at DSE. Razorfish and Dreambox Visual Communications took home the top honors of the night, winning the APEX Installation of the Year and APEX Content of the Year awards, respectively. The two overall winners were selected from the nine Gold award winners. […]
The Digital Signage Federation has launched a Global Digital Out-of-Home Council designed to specifically to support the needs of companies involved in what it calls “the intersection between out-of-home advertising and the digital signage industry. […]
In a study measuring 18 different ads across both static and digital formats in different environments, results showed an 8% increase in recall of digital out of home formats. The research demonstrated that static OOH formats are particularly effective for delivering brand awareness. It also revealed that Digital OOH brings additional reach to multi-format campaigns. […]
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Any journey you take from your front door or your office lobby to, well, anywhere, includes Outfront. Starting now, New Yorkers will be making more frequent (and more pleasant!) journeys. Scenario One: A lingering snowy day in early March. […]
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Bitposter has announced partnerships with taxi-based out-of-home media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media. Along with its existing partnership with Exterion, which currently trades advertising across the TfL network and UK buses, Bitposter now offers the largest marketplace of moving media owners in the UK. […]
At first glance, it might be hard to see the link between out of home (OOH) advertising and mobile. One is static, while the other’s always moving. One has been around for hundreds of years, while the other is a modern invention. […]
This is pretty damn amazing – an 80-foot wide, 13K fine-pitch LED display that fills the lobby of the new Netflix building in Hollywood, CA. The building opened a few weeks ago, and the centerpiece is a lobby that takes on the appearance and moods of some of the top Netflix-produced shows, including Orange Is The New Black and Narcos. […]
While still in Las Vegas last week, I had a morning meeting over in the deranged labyrinth also known as Caesar’s Palace, and found myself sitting in the central food court, looking at the video wall. It’s a little older, and could be very functional if the content respected and used the limitations of nice screens separated by inches of air space from each other. […]
I don’t have the numbers on DSE 2017, but my general sense from conversations with show people is that the counts were up over last year – good news as the numbers were sort of flatlined the last few years. […]
