The Australian Competition and Consumer Commission has kicked off reviews of deals for out of home company Ooh Media’s bid to buy street furniture specialist Adshel for $570m and for JC Decaux to buy APN Outdoor. […]
The digital out-of-home ( DOOH ) trading platform will have a clean and intuitive user interface with data-driven decision making in the back-end to enable a campaign to be planned and purchased within two minutes and in 10 clicks or less. […]
Observing people through cameras embedded in billboards and advertising pillars can only take place under certain conditions, Dutch Data Protection Authority AP said. Requesting explicit permission for image registration is necessary, as the procedure involves the processing of personal data. The privacy regulator came out with the statement after questions from concerned people. […]
Do NOT target individuals with advertising. This principle is a true departure from online. In the online world, there is typically one person consuming content and advertising on a personal device, and advertising often follows people around on those devices. […]
To maximize this effect, there are a few things to keep in mind as you plan a campaign: timing, targeting, and the campaign’s creative. Timing. Digital and OOH campaigns have their own rhythms that need to be honored but that can be synced up nicely for maximum impact. […]
Digital out-of-home offers innovative technology and powerful software that makes digital out-of-home ads a force to be reckoned with. Here are the most noteworthy trends to keep an eye out for: 1.Data-Driven Advertising. 2.Visual Experiences. […]
In the fall of last year, Mvix launched “The Chris Wolf Scholarship,” a digital signage scholarship for college students committed to careers in the visual communication field. The scholarship honors the memory of Chris Wolf, a beloved Mvix member who championed customer relations and led the company in going above-and-beyond to build positive relationships with clients. […]
The centerpiece of Ottawa’s National Arts Centre rejuvenation is a 50-foot high transparent LED media facade customized and designed by ClearLED. […]
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The digital OOH campaign was created by R/GA London and Google UK, with production and delivery by Grand Visual and media planning and buying by Talon and OMD. The digital OOH campaign is part of a broader integrated global campaign that is running across cinema, TV, out-of-home, press, display and social media. […]
Allsee Technologies is underlining its growth plans with the announcement that construction is to start imminently on a new office and warehouse to accommodate for the company’s continued expansion into new markets. […]
Digital out-of-home media, or DOOH media, refers to digital media that appears in environments accessible to the public. This includes digital billboards and outdoor signage, as well as networks of screens found in businesses like malls and healthcare providers. DOOH is a broad category, so you can find it pretty much everywhere. […]
Building a well-functioning digital signage network means more than just finding a way to get content to play on your screens. There are a lot of other details that you need to get right in order to make the most out of each screen. Wondering which boxes you’ll need to tick for a successful digital signage network? […]
Media owners can easily make custom inventory packages for discovery through the storefront or work directly with buyers to create bespoke PMP deals to suit their specific audience needs. Participating media owners include Adspace, Captivate Canada, Clear Channel Outdoor, Corner Media, GSTV, Lamar, Pursuant Health, Rouge Media, Topgolf®, TouchTunes, Vision Media/Cinema Scene and ZOOM Media. […]
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