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Ad Age: Google’s dynamic DOOH posters assist in everyday tasks

Copy is linked to time of day and topical events in London digital outdoor push. Google is pushing its Google Assistant in an outdoor campaign across the U.K that includes dynamic billboards tailored to location, time of day and topical events. There are two strands of creative: the first features the Google Home Mini and demonstrates how Google Assistant can help to "Play it. […]

creativity-online.com
Mon, Jul 2, 2018 at 4:42 PM

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Delta’s out-of-home sweepstakes campaign features pilot alphabet

When pilots speak to the tower, they use a phonetic alphabet to more clearly spell out their intentions. Delta Air Lines is having some fun with that in a new out of home mural that urges New Yorkers to tell the company their favorite destinations. Delta says that the airline flies to more places out of New York City than any other. […]

thedrum.com
Mon, Jul 2, 2018 at 4:40 PM

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Cardi B Reacts To Her Current Times Square Billboards

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billboard.com
Mon, Jul 2, 2018 at 4:39 PM

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OOH campaign highlights the link between domestic violence and the World Cup (The London Economic)

Domestic Violence and the World Cup are closely linked, with reported incidents increasing by 26 per cent if England plays, 38 per cent if England loses and 11 per cent the next day, win or lose. The suite of powerful images, which reimagines national flags in blood, will be used across digital, print and OOH through Ocean Outdoor. […]

thelondoneconomic.com
Mon, Jul 2, 2018 at 4:33 PM

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ASK THE BOARD: Employee-Generated Content

What are some of the ways to get employees involved in generating content (or content ideas) for a digital signage network? […]

digitalsignageconnection.com
Mon, Jul 2, 2018 at 11:54 AM

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Out-of-home advertising industry: United we stand (OMA Blog)

As Aristotle famously said, “the whole is greater than the sum of its parts.” This particularly rings true in light of the potential acquisitions announced in Out of Home (OOH) this month, with oOh!media’s bid to buy Adshel*, and JCDecaux’s bid to acquire APN Outdoor*. Despite these shifts, from my perspective, this has not changed. […]

omablog.com
Mon, Jul 2, 2018 at 7:25 AM

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Albuquerque Selects Clear Channel Outdoor’s Digital Billboards to Broadcast Emergency Alerts (Billboard Insider)

The agreement enables the City of Albuquerque to tap Clear Channel Outdoor’s digital network, which includes 44 digital billboards that reach nearly 98.5 percent of adults weekly across the City of Albuquerque, to alert the community about potential threats that may arise from an emergency or disaster. […]

billboardinsider.com
Mon, Jul 2, 2018 at 5:57 AM

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Why 8k Digital Signage Will Be Relevant Tomorrow

8k resolution for Digital Signage is already available on the market. Sharp showed an impressive 240″ 8k video wall at their Infocomm stand. At the DSS Europe in Frankfurt, Japanese manufacturers will present new 8k series devices. […]

digitalsignagesummit.org
Mon, Jul 2, 2018 at 3:52 AM

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APN Outdoor launches in-house data and analytics capability, following a similar move by oOh!media (BandT)

The launch follows a similar move by competitor oOh!media announced last Friday. Developed over the past three months by APN Outdoor in conjunction with leading data scientists from PwC and data from the data exchange technology platform Data Republic, the Dn’A capability and IP are owned and controlled exclusively by APN Outdoor and represent a significant investment by the company. […]

bandt.com.au
Sun, Jul 1, 2018 at 9:30 PM

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oOh! LAUNCHES NEW AI PLATFORM TO DELIVER EASIER, EFFECTIVE AND EFFICIENT AUDIENCE CAMPAIGNS

oOh!media today announced a new automated private marketplace which harnesses the power of machine learning to enable marketers to more easily, effectively and efficiently engage with its audiences through its extensive network of signs will be launched in April next year. […]

oohmedia.com.au
Sun, Jul 1, 2018 at 9:17 PM

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Cannes Lions 2018 through the eyes of Dan Dawson, CCTO, Grand Visual

The week before Cannes Lions your inbox lights up, brimming with emails from long lost clients, agency friends and Cannes comrades asking if you’re going to the Cote d’Azur next week. Half the industry is buzzing in anticipation, the other half are planning their week of World Cup viewing. […]

Editorial
Sun, Jul 1, 2018 at 8:56 PM

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BMW celebrates its eco-friendly showstopping supercar with natural outdoor activation

BMW’s latest experiential outdoor campaign celebrates its awesome hybrid sports cars which combines impeccable environmentally friendly credentials with pure driving joy. In an exclusive activation at Westfield London, the iconic BMWi8 roadster takes centre stage using Ocean Outdoor’s large format full motion screen and sound shower technology to reflect its eco and iconic design attributes. […]

oceanoutdoor.com
Sun, Jul 1, 2018 at 9:12 AM

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More Than Just A Conference – The Dss Europe Programme

The 13th DSS Europe offers much more than just the largest European Digital Signage and DooH conference of the year. A workshop and hands-on programme complements the two day lecture programme – completely free for all conference participants. […]

digitalsignagesummit.org
Sun, Jul 1, 2018 at 4:00 AM

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ABC News: oOh! Media’s CEO Brendan Cook answers questions about acquisition of Adshel and JCDecaux’s acquisition of APN Outdoor

Two massive deals in outdoor advertising have been inked this week. French street giant JCDecaux has agreed to pay more than one billion dollars for APN outdoor while oOh! Media has struck a 570 million dollar deal for Adshel. […]

abc.net.au
Sat, Jun 30, 2018 at 10:47 PM

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Easton rejects Centre Square digital billboard, gets sued for $7.2M

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lehighvalleylive.com
Sat, Jun 30, 2018 at 10:42 PM

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