By 2050, the plastic polluting our oceans will outweigh the marine life. To highlight this environmental risk, WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on Tuesday, July 3. […]
The Digital Signage Summit has always been concerned with Digital Signage and applications. One of the most important is Digital-out-of-home. For many years, DooH has been hyped and hopes have been dashed. […]
The results of an activation can be tough to measure at times. You might have given away all of your goody bags, but how much attention were consumers really paying to your brand? Our latest Ocean Labs collaboration with Swarovski (planned by Havas Media and Adcity UK with supporting creative by HKX Productions) showed just how powerful interactive digital out-of-home activations can be. […]
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Netflix, already a heavy advertiser on billboards in the area, was offering $300 million in April to acquire Los Angeles-based Regency Outdoor Advertising, Reuters previously reported. The sources told Reuters that Netflix decided to buy only half of Regency’s assets for $150 million, to focus on the Sunset Strip in a deal expected to close in July. […]
Ocean Outdoor said it is taking on Scotland’s “most iconic assets”, with coverage including Edinburgh and Glasgow. The Forrest Media management team will continue under the day-to-day leadership of MD Marc Keenan, and Chris Trainer, founder of Forrest Group, becomes chairman of Ocean Scotland. […]
Lamar Advertising Company is teaming up with Wieden+Kennedy, OMA, Clear Channel Outdoor and Wow Media as part of a dynamic digital billboard campaign using real-time flight data to encourage weary international travelers arriving at Los Angeles International Airport (LAX) to “sweat away” their jet lag. […]
Digital touchscreen technology is popping up everywhere, and the question from a lot of companies is, “How can we swipe a piece of the interactive pie?” The flexibility available through hardware and software means customization is not only a possibility, but a preference. […]
Although the law will not go into effect until January 2020, it will without question have massive implications for every brand, agency and tech company both here and abroad. […]
As a result of hundreds of millions of dollars invested in technology by the industry, almost 50% of revenue now comes from digital signs. These signs offer the benefits of being flexible, timely and targeted. More than a one-trick pony, the big, bold, broadcast messages on OOH can be pinpointed to an exact location, time, and day – the ultimate in targeted advertising. […]
Lamar and Outfront were up 7.4% and 4.3%, respectively for the three months ended June 2018 while the S&P 500 was up only 2.9% for the same period. Clear Channel Outdoor was down 7.1% for the same period. Anemic revenues, the S&P downgrade and concern over debt maturities during the next two years are weighing down the stock. […]
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