Raw Feed & Search

New data from Route shows the growth of digital out-of-home advertising in the UK (Route)

Investment in digital screens from media owners continues apace. The number of screens measured by Route increased by 7% in the last quarter and by 29% in the last 12 months. Perhaps unsurprisingly, having more digital screens has led to larger audiences across the core campaign metrics of reach, frequency and impacts. […]

route.org.uk
Tue, Jul 3, 2018 at 4:47 PM

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Ad Week: Netflix Buys LA Billboards: What Does It Mean?

With a market cap north of $165 billion, Netflix’ expected purchase of up to three dozen billboards in Los Angeles for a reported $150 million may seem like a rounding error. With a market cap north of $165 billion, Netflix’ expected purchase of up to three dozen billboards in Los Angeles for a reported $150 million may seem like a rounding error. […]

360.advertisingweek.com
Tue, Jul 3, 2018 at 4:44 PM

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CEO Chris Riegel reveals facts about the digital signage tech provider STRATACACHE (Video, 11:19)

Digital signage hardware – A variety of media players from Scala and IAdea along with the Scala Content Accelerator will be on display in the STRATACACHE booth. Combining digital signage system knowledge with decades of experience and best practices, Scala’s hardware is designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences. […]

stratacache.com
Tue, Jul 3, 2018 at 4:44 PM

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10 vendors enabling digital transformation in retail

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zdnet.com
Tue, Jul 3, 2018 at 4:33 PM

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IOT for dummies

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afaqs.com
Tue, Jul 3, 2018 at 4:31 PM

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Contrarian view: autonomous vehicles will open new opportunities for out-of-home advertising (OOHToday)

There are multiple reasons why the world of mobility by 2030 and beyond is a phoenix to Out of Home advertisers and OOH property owners. Here are just a few: Data will increase city and state tourism budgets: As smart cities evolve, more visitor data will be used for tourism campaigns. […]

oohtoday.com
Tue, Jul 3, 2018 at 4:20 PM

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Digital signage case study: the smart mirror in retail (DSConnection)

D4C was looking for a solution to combat the retail apocalypse that has been taking over the world. Today’s retail marketing is more competitive than ever. Consumers expect an experience that makes visiting a retail location just as exciting as shopping online. […]

digitalsignageconnection.com
Tue, Jul 3, 2018 at 4:20 PM

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Clear Channel Outdoor Continues to Fight Baltimore Billboard Tax (Billboard Insider)

In February, a Maryland Tax Court judge upheld Baltimore’s tax, rejecting Clear Channel’s constitutional claims. On June 29, Clear Channel filed a 35-page brief supporting its appeal to a Maryland circuit court. […]

billboardinsider.com
Tue, Jul 3, 2018 at 4:15 PM

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Why you should be glad to be in out-of-home advertising (Billboard Insider)

Steve’s comment was: “and I hope everybody on the phone is feeling really great about being part of the industry these days because we are the only form of traditional media that is growing. All competing channels are either in decline or they are flat. So it’s a great time to be in out of home. […]

billboardinsider.com
Tue, Jul 3, 2018 at 4:13 PM

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Digital Billboards: Agents for Safety (OAAA)

The nation’s highway safety agency recently featured a digital billboard on the cover of its newsletter, heralding winners of its contest to design safe-driving messages on billboards (Project Yellow Light). Yes, digital billboards have become a communications platform for the sake of safety (safe driving and overall safety of communities). […]

thoughtleadership.oaaa.org
Tue, Jul 3, 2018 at 2:13 PM

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The Smart Mirror Retail Revival

D4C approached Premio Inc. with the idea to create a smart mirror to influence the shopping experience for consumers. This smart mirror would be user-friendly and would have an interactive interface that would be attractive and revolutionary for consumers to use. […]

digitalsignageconnection.com
Tue, Jul 3, 2018 at 1:27 PM

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Take a Joy Ride with Mercedes-Benz!

Mercedes-Benz has partnered with JCDecaux to promote the launch of their brand new A-Class 2018 model in Vienna, Austria! […]

Tue, Jul 3, 2018 at 11:18 AM

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Take a Joy Ride with Mercedes-Benz!

Mercedes-Benz has partnered with JCDecaux to promote the launch of their brand new A-Class 2018 model in Vienna, Austria! […]

Tue, Jul 3, 2018 at 10:38 AM

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Exterion Media introduces a new full-motion DOOH network in London Underground (Exterion)

Exterion Media UK has almost completed the roll out of 50 of these new D12 screens across 19 handpicked Zone 1 London Underground stations, delivering a hard-to-reach young and up-market audience. The screens are strategically placed along high dwell time corridors and ticket halls across the network. […]

exterionmedia.com
Tue, Jul 3, 2018 at 7:40 AM

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How to build a future-proof digital signage network (Samsung Insights)

Screens. They’re everywhere. It’s an easy way to become “high-tech,” right? […]

insights.samsung.com
Tue, Jul 3, 2018 at 7:35 AM

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