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The Nortons: new Cincinnati billboard tax is unfair and illegal (Billboard Insider)

We are already taxed in two forms. We pay income tax and we also pay permit fees that are essentially a tax to do business which we agreed that is appropriate to do so. We’re already a very highly regulated business and increasingly more so with overlay districts…This tax is picking on an industry that has two companies. […]

billboardinsider.com
Fri, Jul 6, 2018 at 4:57 PM

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Ooh!Media to use machine learning in new programmatic DOOH marketplace (AdNews)

Ooh!Media is launching an automated private digital out-of-home ad marketplace that uses machine learning to help marketers find the best inventory to use and when to reach and engage with a target audience across its network of assets. The online planning, buying and placement platform, announced at Ooh!’s A World of Unmissable event, will go to market next April. […]

adnews.com.au
Fri, Jul 6, 2018 at 4:00 PM

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Robots Streamline Wayfinding at San Jose International Airport

Mineta San Jose International Airport and 22 Miles made history by creating and implementing three robotic “customer service agents” to greet travelers and help them navigate through the terminal. The project was launched in May 2016 and was officially unveiled to local media and travelers in October 2016. […]

digitalsignageconnection.com
Fri, Jul 6, 2018 at 9:01 AM

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Update: World HQ Has Shifted 2,000 KMs East, But Office Still In Boxes

I am back … almost. The big move east went surprisingly smoothly. Trucks showed up on time at both ends. […]

sixteen-nine.net
Fri, Jul 6, 2018 at 7:20 AM

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How to Use the Senses to Craft the Ultimate Buying Experience (Independent Retailer)

Digital signage can be a great asset if right for your brand. “We want to have tech not for tech’s sake, it has to make sense and tell the right story,” says Jaime. Independent retailers, in particular, are great at using digital signage to engage with customers over classes, events, or “did you know” type moments. […]

independentretailer.com
Fri, Jul 6, 2018 at 7:01 AM

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Vodafone uses OOH advertising to promote its IOT services in India (Media4Growth)

Out of home advertising forms a key element for us in the #SmarterWithIoT campaign, since a large part of our target audience is located in the key business hubs – Mumbai, Delhi and Bengaluru. We conceptualised digital OOH boards targeted at the airports in Mumbai, Delhi and Bengaluru. The OOH campaign creatively showcases the use cases to the target audience. […]

media4growth.com
Fri, Jul 6, 2018 at 2:05 AM

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Can Signage Bring In New Customers

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selbys.net
Thu, Jul 5, 2018 at 10:12 PM

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How Smart TVs in Millions of U.S. Homes Track More Than What’s On Tonight

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nytimes.com
Thu, Jul 5, 2018 at 3:56 PM

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Digital Signage Trends

Here are some of the most interesting digital signage trends to help you decide why this option is right for you. Digital Signs Drive Impulse Shoppers. Digital signage can be used to drive impulse shoppers to purchase from your business. […]

avsystems.com.au
Thu, Jul 5, 2018 at 3:41 PM

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Primedia Outdoor continues to expand its digital OOH footprint in sub-Saharan Africa

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bizcommunity.com
Thu, Jul 5, 2018 at 3:41 PM

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Controversial anti-abortion ad pops up again on Lethbridge billboards

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lethbridgenewsnow.com
Thu, Jul 5, 2018 at 3:40 PM

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JCDecaux renews and extends its street furniture and large-format advertising contract in Lisbon

JCDecaux Portugal has won the 2 lots of the competitive tender for the installation and advertising operation of street furniture and large-format digital panels in the city of Lisbon (505,000 inhabitants), via a combined offer, for a 15-year term. […]

jcdecaux.com
Thu, Jul 5, 2018 at 3:29 PM

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How the street furniture business works (Billboard Insider)

Of course, 30 years ago, the street furniture wasn’t very attractive, and the programs weren’t run very well, so I thought there was a huge opportunity to combine the need for good signage with the opportunity to dramatically improve public street furniture. And that became COA’s mission statement. […]

billboardinsider.com
Thu, Jul 5, 2018 at 3:25 PM

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Out-of-home advertising regulatory roundup July 5, 2018 (Billboard Insider)

Insider’s take: Limiting digital signs to on-premise goods is discriminatory. Ulster seems to be saying you can advertise on a digital sign is you’re wealthy enough or lucky enough to own your own building. If you aren’t wealthy or lucky you can’t advertise. […]

billboardinsider.com
Thu, Jul 5, 2018 at 3:00 PM

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Netflix Buys LA Billboards: What Does It Mean?

With a market cap north of $165 billion, Netflix’ expected purchase of up to three dozen billboards in Los Angeles for a reported $150 million may seem like a rounding error. […]

thoughtleadership.oaaa.org
Thu, Jul 5, 2018 at 10:05 AM

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