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Wednesday, July 11, 2018 Wed, Jul 11, 2018

South Africa’s biggest cellular networks gets good results from its DOOH campaign (Bizcommunity)

After launching in December 2016 the Guerrilla's have experienced a recent wave of success with location-based advertising on the largest DOOH network in South Africa. Two recent success stories have been campaigns for MTN and Telkom. Both of these campaigns used location targeting – the backbone behind this totally captive platform. […]

bizcommunity.com
Wed, Jul 11, 2018 at 6:11 PM

Sydney reopens tender for $500m outdoor advertising contract currently held by JCDecaux (ProPrint)

The City of Sydney is placing a callout for renewed expressions of interest for its $500m outdoor advertising and street furniture contract, which continues to focus in on digital and smart street furniture. Council first opened up the tender in December last year, with a call for new digital street furniture to replace its existing inventory and the new contract to be awarded at around mid 2018. […]

proprint.com.au
Wed, Jul 11, 2018 at 6:03 PM

How digital signage on campus can help solve the rising challenge for UK education (FENews)

Today’s students are ‘digital natives’ brought up in a world of smart phones, high speed wi-fi and technology on demand. They are used to sophisticated imagery and instant access to valuable resources. And, in-line with the rest of modern society, have an ever-decreasing attention span needing instant engagement to ensure effective message delivery. […]

fenews.co.uk
Wed, Jul 11, 2018 at 5:55 PM

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