People are livid over a Times Square billboard advertising an appetite-suppressant lollipop directed at women
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Thu, Jul 12, 2018 at 5:48 PM
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Insider’s Take – Liberty Media was looking for a bargain early, which the creditor group rightly rejected. We should see interest and values heat up as we get closer to a reorganization plan. As to Clear Channel Outdoor, iHeart still plans to spin off or sell its 90% stake in Clear Channel Outdoor upon exit from bankruptcy. […]
“The fact that we can now be more flexible with digital allows us to be more creative with how Out of Home interacts with the consumer. However, less than 10% of all digital Out of Home campaigns utilise the full capabilities of the screens and that’s something that we are working hard to change. […]
This study showed that while South African consumers place the most trust in personal recommendations, they nevertheless rank TV ads, brand sponsorships and OOH ads as their next most trusted sources. They place these traditional media channels ahead of consumer opinions online, and ads on social networks and on their mobiles. […]
It’s rare when one can review a piece of affecting cinema that’s actually relevant to his/her job, and that infrequent occasion must be seized whenever opportunity knocks. That said, I’m more than happy to recommend Lo and Behold, Reveries of the Connected World, the latest documentary experience from controversial Bavarian filmmaker Werner Herzog (Grizzly Man, Into the Inferno). […]
This is the latest digital art piece running at the busy Fulton Center Transportation Hub in Lower Manhattan. Commissioned by the MTA’s Arts & Design department, Skyyys is a video installation developed by interdisciplinary artist Dave Greber of Philadelphia. The idea behind Skyyys is playfully mimicking the constant stream of visual information that we all see daily. […]
The mainstream printing/visual communications firm Federal Heath has been working its way into the digital signage sector in fits and starts for the last four or five years, but I met a guy at DSE who said his company was organized now for this business and getting some traction. A deal with a substantial US c-store chain would seem to verify that. […]
CityZen – the Cities’ partner for Smart City projects – is pleased to welcome Neo Advertising among its members. Neo Advertising will contribute its skills and resources in the field of street furniture and advertising. Neo Advertising is a leading player in the Swiss outdoor advertising market (Out-of-Home or OOH). […]
Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]
Major decade-long brand reinvention by KIA Motors Russia made possible by Scala digital signage platform. […]
With Marc Fenty, Stephanie Gutnik, Joe Melendez, and Matt Schuster. From the GO2018 Breakout Sessions. […]
In some cases, a cloud-based system can deliver not just better content but also a better customer experience through greater control, dynamic capabilities and easier rollout. Greater control. […]
Travelling through an airport terminal you have both holidaymakers and business travellers, those who have a very short window before their flight departs as well as those on delayed flights with time to waste. […]