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How digital signage helps attract and retain shoppers in retail

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retailsector.co.uk
Mon, Jul 16, 2018 at 4:30 PM

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GSTV Appoints Jon Peach as New Chief Financial Officer

GSTV Appoints Jon Peach as New Chief Financial Officer DETROIT (July 16, 2018) -- GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, today announced the addition of Jonathan Peach as Chief Financial Officer (CFO). In his new role, Jon will oversee the company’s finance and accounting functions. […]

dp-aa.org
Mon, Jul 16, 2018 at 4:21 PM

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Forbes: How the end of mobile phone location data sharing affects out-of-home advertising

That earthquake was Verizon and AT&T’s recent announcement that they would no longer sell mobile phone location data to third parties with whom their consumers do not have a relationship. While you and I as consumers and privacy advocates might rejoice, the marketing and advertising industry is in trouble. […]

forbes.com
Mon, Jul 16, 2018 at 4:03 PM

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Leo Burnett and British Dyslexia Association Create a Moment of Collective Dyslexia

Campaign won the Charity category in Ocean’s digital creative competition One in every 10 people in the UK has some level of dyslexia, affecting their memory, personal organisation or literacy, but not their capability to succeed. […]

oceanoutdoor.com
Mon, Jul 16, 2018 at 11:00 AM

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First ads go live on Malaysia’s ‘largest high-resolution’ digital billboard (Mumbrella)

What is claimed to be the largest high-resolution screen in Malaysia – measuring 110 feet by 68 feet – has launched in Petaling Jaya city. […]

mumbrella.asia
Mon, Jul 16, 2018 at 10:35 AM

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Digital out-of-home ad buying platform startup AdQuick gets funding (Business Insider)

According to O'Connor, digital-built clients like Lyft, Peloton, FanDuel and yes, Instacart, are shifting ad dollars to out-of-home because they feel like they are getting squeezed out of digital advertising. "To use that old Yogi Berra phrase, it's getting so crowded, 'nobody goes there anymore,'" he said. […]

businessinsider.com
Mon, Jul 16, 2018 at 10:32 AM

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Musicians Use OOH to Tease Fans, Ignite Social Engagement

Recording artists and bands love OOH tease-and-reveal campaigns. They use cryptic messages in major markets to engage super fans, ignite social media, and hype big announcements. The most recent example comes from alternative hip-hop duo Twenty One Pilots (TØP). […]

specialreports.oaaa.org
Mon, Jul 16, 2018 at 10:10 AM

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16:9: Videos: Helpful Insight On Using User-Generated Content In Digital Signage

Brad Parler of UK-based CMS firm ScreenCloud has completed a nice three-part video series on user-generated content for digital signage. Houston-based Parler, you may recall, joined ScreenCloud earlier this year, having built up a name doing very innovative corporate communications content for his old masters, blinds.com. […]

sixteen-nine.net
Mon, Jul 16, 2018 at 9:36 AM

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16:9: German Testing Lab Shows Samsung’s QLED Display Tech Has No Burn-In Issues

Via Display Daily A German testing lab has released results of tests that verify Samsung’s QLED technology doesn’t suffer any of the burn-in problem of some other flat panel display tech. […]

sixteen-nine.net
Mon, Jul 16, 2018 at 9:23 AM

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Peters Township School District Goes Beyond White Boards and Projectors

The installation is located in the Peters Township School District in McMurray, Pennsylvania. With 285 faculty and 4,400 students, the school district needed to update its classroom technologies to make a more equitable learning environment for all students. […]

digitalsignageconnection.com
Mon, Jul 16, 2018 at 9:22 AM

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New FDA Rule Regulates E-Cig Advertisement Warnings

Advertising for electronic cigarettes that deliver nicotine via vapor is a growing category for out of home advertising.  Effective August 10, ads for e-cigarettes must include a warning that nicotine is addictive. New rules from the Food & Drug Administration (FDA) require the warning to occupy 20 percent of the ad space. […]

specialreports.oaaa.org
Mon, Jul 16, 2018 at 8:57 AM

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16:9: How To Keep Your Digital Signage Audience Looking

Guest Post: Trey Hicks, Visix If you’re going to have digital signage, you need a content strategy. If you don’t have something on screens at all times to draw attention and interest viewers, they’ll start tuning out. That can seem like a daunting task – collecting, creating and designing digital signage messages every day. […]

sixteen-nine.net
Mon, Jul 16, 2018 at 8:48 AM

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National Rail’s first dynamic digital out-of-home Railcard campaign (MarCommNews)

After working with Blue 449 and OOH and location marketing specialist Posterscope, the dynamic digital out-of-home campaign aims to capture the attention of families and young travellers with pertinent offers on relevant Railcards. […]

marcommnews.com
Mon, Jul 16, 2018 at 5:44 AM

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AV over IP for digital signage integrators

With the shift of 4K, despite how infant over IP control is, it is said to be the new paradigm. Benefiting both integrators and end-users, it has the ability to achieve the most efficient management solution by reducing the CAPEX outlay and potential interferences when retrofitting. […]

inavateonthenet.net
Mon, Jul 16, 2018 at 5:40 AM

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Sydney Morning Herald: Telcos and advertising giants forge alliances for $500m out-of-home ad contract in Sydney

Telecommunications companies and advertising giants are forming consortiums in a bid to secure Australia’s biggest outdoor advertising contract, after the City of Sydney tweaked its expressions of interest campaign. […]

smh.com.au
Sun, Jul 15, 2018 at 6:43 PM

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