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Why technology is key to seamless, frictionless shopping (Retail Customer Experience)

When used well visual customer communication and its back-end technology, is the core factor to providing a seamless shopping experience. It should be seen as the thread that runs through the online, mobile and instore journey and works just as effectively from whichever point the customer starts, as the data, and the insight it delivers, remains true at any point. […]

retailcustomerexperience.com
Tue, Jul 17, 2018 at 7:05 AM

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Is Your Digital Signage GDPR-Compliant? (DSFederation)

With privacy again at the forefront of the broader business narrative, it raises the question of whether personalization of the digital signage experience is in conflict with GDPR. There is a clear expectation from customers that the companies they deal with treat any personal information they hold with care and respect. […]

digitalsignagefederation.org
Tue, Jul 17, 2018 at 7:04 AM

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OkCupid’s OOH ads banned in Chicago (OOHToday)

Is This Outdoor Copy too Profane? OkCupid’s campaign, ‘DTF’ is too suggestive for the Chicago Transit Authority, (CTA). CTA banned the creative and it could spell the big O, as in Opportunity, for you. […]

oohtoday.com
Tue, Jul 17, 2018 at 5:52 AM

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Learntec 2018: the Karlsruhe Trade Fair Centre deploys interactive digital signage from kompas

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kompas-software.com
Tue, Jul 17, 2018 at 5:01 AM

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The lesson of Lamar versus County of Los Angeles (Billboard Insider)

Insider’s take: Maybe Lamar should have taken the county’s approval of a proposal to rebuild the billboard in exchange for a payment of $2,000. Should Lamar have accepted the County’s offer of $2,000 in exchange for approval of continuing non-conforming use? Let Insider know using the form below. […]

billboardinsider.com
Tue, Jul 17, 2018 at 4:47 AM

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HSBC’s OOH Campaign at 17 airports in nine countries

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mediapost.com
Tue, Jul 17, 2018 at 12:45 AM

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WARC: Renaissance of out-of-home advertising due to its digitization demands planners reconsider its role

Sometimes described as “the last broadcast medium” targeting people on the move, OOH offers broad and fast national or near-national reach, second only to TV, but advanced measurement techniques now means more specific audiences can also be targeted as well. […]

warc.com
Mon, Jul 16, 2018 at 7:55 PM

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DPAA – Digital Out-of-Home Everything

 REVOLUTIONIZING DIGITAL OUT-OF-HOME MEDIA AT WESTFIELD MALLS  After introducing an integrated network of 525 intuitive digital media screens one year ago, the Brand Ventures team at Unibail-Rodamco-Westfield will now offer clients unprecedented direct access to a live ‘ I n s i g h t s P o r t a l ’  New York, NY (July 9, 2018)—The Brand Ventures division of Unibail - Rodamco-Westfield is celebrat ing the one-year anniversary of the launch of its state-of-the-art digital out-of-home media network by introducing an ‘ I n s i g h t s Po r t a l ’ that can track minute-by-minute campaign per formance, including the measurement of consumer dwell time, attention time, and demographics. […]

dp-aa.org
Mon, Jul 16, 2018 at 5:49 PM

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APN Outdoor wins Queenstown airport contract (Mumbrella)

APN Outdoor has obtained the outdoor advertising rights for Queenstown Airport. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports, giving advertisers and agencies improved access to three of New Zealand’s busiest airports. […]

mumbrella.com.au
Mon, Jul 16, 2018 at 4:38 PM

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OOH controversy: City of Sydney set to extend JCDecaux street furniture contract for another year (Mumbrella)

On Monday last week, The City of Sydney announced after seven months it would return the tender to its expression of interest stage, suggesting it would enable interested parties to refine their offers. The City denied the decision was due to proposed takeover bids involving major street furniture players JC Decaux and Ooh Media of APN Outdoor and Adshel respectively. […]

mumbrella.com.au
Mon, Jul 16, 2018 at 4:36 PM

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How to clean your digital billboards (Billboard Insider)

Did you know you should clean your digital billboards every four years? That’s the word from digital billboard maker Daktronics. Insider talked with Joni Schmeichel, Daktronics Out of Home Strategic Marketing Manager about cleaning digital billboards. […]

billboardinsider.com
Mon, Jul 16, 2018 at 4:35 PM

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Free webinar by OAAA: out-of-home advertising insights and trends; Wednesday July 25, 2018 2pm – 3pm EST

W […]

register.gotowebinar.com
Mon, Jul 16, 2018 at 4:34 PM

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How to measure ROI for your digital signage campaigns: new metrics (DSConnection)

“First, we must consider the proliferation of mobile audience data: A massive amount of data is collected from mobile devices every day and is used to develop audience profiles…” CHRISTINA RADIGAN. Outdoor Media Group. “DOOH ROI is the new Ark of the Covenant. […]

digitalsignageconnection.com
Mon, Jul 16, 2018 at 4:31 PM

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How digital signage helps attract and retain shoppers in retail

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retailsector.co.uk
Mon, Jul 16, 2018 at 4:30 PM

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GSTV Appoints Jon Peach as New Chief Financial Officer

GSTV Appoints Jon Peach as New Chief Financial Officer DETROIT (July 16, 2018) -- GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, today announced the addition of Jonathan Peach as Chief Financial Officer (CFO). In his new role, Jon will oversee the company’s finance and accounting functions. […]

dp-aa.org
Mon, Jul 16, 2018 at 4:21 PM

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