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A snapshot and analysis of digital out-of-home ad market in South Africa (Media Update)

Possibly the most noticeable 'new' media type is that of digital out of home (DOOH). Truth be told, dealing with all the various media owners that offer DOOH media can be rather daunting for a buyer like me. The reason for this is that the media owners have 'skinned the cat' a hundred different ways when it comes to their media offering to prospective advertisers. […]

mediaupdate.co.za
Wed, Jul 18, 2018 at 3:47 PM

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Mini Projection Mapping and the Flight of Cupid

Brussels Airport recently dipped its toe into the world of projection mapping in an art-themed lounge currently dedicated to the work of Flemish painter Peter Paul Rubens. […]

digitalsignageconnection.com
Wed, Jul 18, 2018 at 3:43 PM

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16:9: Gordon Feller Talks About The Real Potential For Smart Cities And Digital OOH

I can’t say I’ve been all the enthralled by what I’ve seen so far with smart cities initiatives that involve digital out of home media companies. For the most part, they’re just digital posters with some wifi and maybe some sensors tossed in so the things can be called “smart. […]

sixteen-nine.net
Wed, Jul 18, 2018 at 3:25 PM

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Simplify your OOH and DOOH campaign booking with Broadsign Direct

Habits are easy to form but hard to break. This is as true in the world of digital out-of-home as it is in life. It’s common to see out-of-home sales teams working with a complicated system to manage sales and inventory that includes a CMS, Excel spreadsheets, numerous other external sales tools. […]

broadsign.com
Wed, Jul 18, 2018 at 1:45 PM

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Give your digital signage network a uniquely local feel – introducing Broadsign Publish

There’s no question that one-size-fits-all messaging is less than ideal for digital signage content to be a success. Differences in your audience’s needs and interests, location nuances and even local weather and time of day can affect how well a message is perceived. […]

broadsign.com
Wed, Jul 18, 2018 at 12:43 PM

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16:9: Interactive Retail Merchandiser Perch Completes $1.7M Seed Funding

NYC-based Perch, which has for several years been developing very clever interactive merchandising pieces for retail, has announced a $1.7 million seed funding raise and a high profile addition to its advisory board.Perch first came on my radar several years ago with an overhead projection system that turned an ordinary white merchandising table into a very nicely designed interactive lift and learn device. […]

sixteen-nine.net
Wed, Jul 18, 2018 at 7:25 AM

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Approval of the spectacular digital billboard on Sunset Strip delayed by West Hollywood City Council (OOHToday)

The Council had a vigorous debate, as you will see if you watch the video. The West Hollywood City Council’s next regular meeting, will be on Monday, August 6, 2018 at 6:30 P.M. at West Hollywood Park Public Meeting Room – Council Chambers. […]

oohtoday.com
Wed, Jul 18, 2018 at 7:22 AM

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Plus-size model Tess Holliday kicks off petition to take down flat tummy billboard in Times Square (Metro)

The model, who was recently on the cover of Health magazine, shared an image of the ad, alongside a link to her petition, which she is asking others to sign. Her petition, ‘Remove Flat Tummy Ads From Times Square’, has so far received nearly all of its 10,000 signature goal. […]

metro.co.uk
Wed, Jul 18, 2018 at 7:11 AM

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Finland’s largest newspaper greeted Trump and Putin with more than 300 billboards (SFEgotist)

In advance of the Putin/Trump meeting in Helsinki, Finland’s largest newspaper blanketed the airport and routes to and from the summit with more than 300 billboards ... […]

thesfegotist.com
Wed, Jul 18, 2018 at 4:22 AM

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After Sundown, This Tourism Billboard Begins Streaming Footage of Yukon’s Midnight Sun

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adweek.com
Tue, Jul 17, 2018 at 11:19 PM

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How the best out-of-home creative breaks the rules (Marketing Mag)

There’s a reason people say ‘if it works on a billboard, it will work anywhere’. Capturing people’s attention, delivering a message and leaving them with a strong idea that sticks in their minds – all in just under three seconds – is an extraordinary creative challenge. It explains why the best creative is so often found outdoors. […]

marketingmag.com.au
Tue, Jul 17, 2018 at 11:05 PM

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How OOH Advertising Can Drive Customers to Auto Dealers (Dealer Marketing)

Working with several domestic auto dealers in six different designated market areas (DMAs), CCO sought to increase consumer visits to the auto dealerships. Participating dealers saw a 15.4% lift in visits to dealerships among consumers exposed to the OOH campaign versus an unexposed control group in the same DMA. […]

dealermarketing.com
Tue, Jul 17, 2018 at 5:12 PM

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How to Make the Most of Your Rental Property’s Digital Signage (DSConnection)

One of the primary advantages of digital signage is having a completely self-owned advertising platform at your fingertips. You can use screens to display high-res slideshows of listings, or even incorporate virtual tours of your latest properties to hit the market. Make sure to include agent contact information, or the properties website, along with baseline property facts. […]

digitalsignageconnection.com
Tue, Jul 17, 2018 at 4:48 PM

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Case study: AmericanAirlines Arena overhauls legacy digital signage systems (DSConnection)

AmericanAirlines Arena’s goals for the installation were twofold; improve its staff’s ability to manage every digital signage application in the stadium while also delivering a more streamlined, impactful fan and visitor experience. They used a combination of video walls and other screen implementations with screen-syncing capabilities to accomplish those goals. […]

digitalsignageconnection.com
Tue, Jul 17, 2018 at 4:42 PM

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16:9: Big Disty Almo Acquires Longtime Content Partner Insteo

Philly-based pro AV distributor Almo Professional A/V has acquired “certain assets” of Insteo, the Long Beach, CA content and creative shop. Almo has been tight with Insteo and its CEO/Founder Jim Nista for several years now, and the deal formalizes an arrangement that makes Almo capable of offering what can be lucrative digital signage content services through its partner channel. […]

sixteen-nine.net
Tue, Jul 17, 2018 at 4:19 PM

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