Have a big open space? Pallet displays with the message of a new lower price might be your best bet to maximise sales. Want to clear off inventory for a product in an aisle? […]
Craft Soda PopUp Activation at GGP Malls engages with fans using new DOOH kiosk network! […]
Assurance Provider BPA Worldwide Joins DPAA NEW YORK, July 19, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that BPA Worldwide has joined its membership ranks. BPA is a global leader in providing assurance to the media, ad tech and sustainability industries. […]
The nine-year-old Digital Signage Awards is stepping up its game for 2019, on the heels of 2018 awards that had, for the first time, a physical event. The 2018 awards were held during ISE, immediately after Invidis’ Digital Signage Summit. The 2019 event will again be held during ISE, but this time at a lovely old building in central Amsterdam. […]
ISE had a press conference today in Barcelona, outlining its reasoning and plans behind moving the big pro AV show in 2021 to Barcelona. The show organizers laid out the thinking – notably the need to have a space large enough and destination attractive enough to keep growing the show. […]
The sleek new design proposed for around two dozen public toilets and more than a hundred kiosks met with a tentatively positive response at a hearing Wednesday. However members of the Arts Commission and Historic Preservation Commission were wary of the potential infrastructure’s impact on the city’s historic districts, where 6 toilets and 34 kiosks are slated for construction. […]
RMG Networks is the last CMS software and solutions company to develop support for LG’s webOS smart display platform. The company’s Korbyt platform is now compatible with the display giant’s Linux-derived system on chip platform. Korbyt is RMG’s relatively new cloud-based CMS. Dallas-based RMG suggests combining webOS Signage and Korbyt offers many benefits. […]
Here’s a nice implementation of digital menuboards in a fast food environment – changing things up with super-stretched displays and a bold, reasonably minimal content presentation – instead of many items wedged into limited visual space. The project involves the London, UK-based sushi and bento restaurant chain, Wasabi, at seven stores around that city. […]
Conservative street artist Sabo’s latest piece plasters over a billboard advertisement in Los Angeles for CBS’s Young Sheldon with a photoshopped image of a wheelchair-bound Cohen donning a U.S. Army T-shirt and “Make America Great Again” cap. […]
Typical smart furniture features might include connected furniture, data integration and Dynamic messaging, interactive screens or enhanced imaging and augmented reality. Does smarter OOH mean smarter brand campaigns? Of course, different brands and product categories have different marketing objectives, which means that they use OOH differently. […]
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The OOH industry has the opportunity to stand apart from other mediums with the use of data to trigger relevant creatives in real time. This is the data we should focus on as it has an exceptional impact on the data used to select specific inventory and reach target audiences. This is the creative that goes on the streets. […]
AdQuick, a billboard platform for the digital age, scored a cool $2.1m from longtime billboard enthusiast (and Reddit co-founder) Alexis Ohanian. Once a billboard buyer, now a billboard supplier Ohanian, who has been called “The Mayor of the Internet,” first became a billboard enthusiast after purchasing billboard ads for political commentary. […]
Horton Outdoor is an outdoor advertising company that specializes in vinyl, digital, and TriVision boards. Horton Outdoor is a subsidiary of McWhorter Capital Partners, which also owns various real estate companies, including LakePoint Realty Group and McWhorter Goss General Contractors. […]
