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Updated OOH platform to enhance Broadsign’s user interface

…, and advance their programmatic strategy. “Betw… · …n OOH’s continued programmatic advancement and t… · …Out-of-home (OOH) technology developer Broadsign, … […]

signmedia.ca
Mon, Jan 23, 2023 at 4:59 PM

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Broadsign retains Out of Home Capital as a Global Strategic Advisor

…ssociated with both programmatic and non-programma… · …rogrammatic and non-programmatic transactions in k… · …on, and support for programmatic and non-programma… · …rogrammatic and non-programmatic transactions. … · …on, and support for programmatic and non-programma… · …rogrammatic and non-programmatic transactions. … · …January 23, 2023 (London, England) - Broadsign, on… […]

OOH Capital
Sun, Jan 22, 2023 at 12:14 AM

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EV charging network Pure City Poland appoints DoohClick as its ad management platform (DoohClick)

…les function with a programmatic first sales model… · …Digital out of home (DOOH) and smart city electro … […]

doohclick.com
Fri, Jan 20, 2023 at 12:23 AM

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Broadsign introduces a modernized platform that powers out-of-home networks

…Manage your private programmatic marketplace (PMP)… · …View your real-time programmatic reports with the … · … screens online for programmatic transactions. Now… · …e screens from your programmatic inventory within … · …By Kristen Theodore. The new Broadsign Platform ha… […]

resources.broadsign.com
Wed, Jan 18, 2023 at 6:09 PM

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Broadsign Unveils the Next Generation of its OOH Platform Ahead of ISE 2023

…, and advance their programmatic strategy. The uni… · …e home for digital, programmatic, and staticBuildi… · …n OOH’s continued programmatic advancement and t… · …for both direct and programmatic sales. It’s str… · …old direct with our programmatic campaigns,” sha… · …cial product owner, programmatic and ad ops for Sc… · …nd made the leap to programmatic,” shared Valent… · …neration; automated programmatic DOOH transactions… · …Unified user interface (UI), new flexible audience… […]

dpaaglobal.com
Wed, Jan 18, 2023 at 9:31 AM

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How to create more revenue opportunities with Broadsign’s flexible campaign types

…ers turning towards programmatic buying during the… · … purchased ad space programmatically or online. … · …By Juliana Lai. The economic uncertainty and gover… […]

resources.broadsign.com · Promoted content
Tue, Jan 17, 2023 at 12:22 AM

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Why treating DOOH campaigns like traditional billboards is a mistake for advertisers (Hivestack via Open Mic)

… models afforded by programmatic DOOH and are opti… · …By Will Brownsdon (managing director EMEA, Hivesta… […]

thedrum.com
Tue, Jan 17, 2023 at 12:14 AM

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Out-of-Home Media Trends for 2023 (EMC Outdoor)

…om planning data to programmatic platforms to camp… · …-catching buzzword, programmatic OOH is becoming a… · …ing and adoption of programmatic DOOH by advertise… · …tive way to include programmatic in our plans, or … · …Betsy McLarney, CEO, EMC Outdoor. It’s time to … […]

emcoutdoor.com
Mon, Jan 16, 2023 at 5:11 PM

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The Potential of DOOH in the Metaverse (Adomni)

…ith enhancements in programmatic, advertisers will… · …Exploring the Potential of DOOH in the Metaverse … […]

adomni.com
Sun, Jan 15, 2023 at 9:55 PM

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CES 2023 – as seen through the eyes of an OOH industry veteran

By Nick Coston. Traditional OOH Lamar and Outfront were there. Place-based digital companies GSTV, Volta, and Loop TV were there. […]

nickcoston.substack.com
Fri, Jan 13, 2023 at 3:51 PM

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Solomon Partners’ perspective on trends in digital signage, OOH advertising and global ad spend: Media Monthly Report

…t can be  deployed programmatically. According t… · …The following excerpts are quoted from Solomon Par… […]

Editorial
Thu, Jan 12, 2023 at 6:32 PM

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JCDecaux renews and extends its advertising concession with Singapore Changi Airport for the second consecutive time

…g technological and programmatic eco-system to lev… · …JCDecaux SE (Euronext Paris: DEC) has renewed its… […]

JCDecaux
Thu, Jan 12, 2023 at 12:14 AM

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US OOH agency Rapport to move its media buying operations to DOmedia platform

… data – including programmatic planning data and… · …media can be bought programmatically. “Whethe… · …Rapport, the out-of-home (OOH) media buying and pl… […]

DOmedia
Wed, Jan 11, 2023 at 4:47 PM

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DOOH: The Champion of Football’s Biggest Night (Adomni)

…veraging Adomni’s programmatic DOOH technology, … · …DOOH: The Champion of Football’s Biggest Night … […]

adomni.com
Wed, Jan 11, 2023 at 12:50 AM

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PQ Media report says global digital out-of-home ad spend grew 24.9% in 2022, and 36.9% in the US

…reased and improved programmatic advertising, smar… · …Global digital out-of-home (DOOH) media spending, … […]

PQ Media
Tue, Jan 10, 2023 at 5:46 PM

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