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Who is buying JCDecaux’s DOOH ad space in the UK and why (The Drum)

…reens can be bought programmatically. Dom Kozak, h… · … Dom Kozak, head of programmatic at JCDecaux UK, r… · …UK now have bespoke programmatic digital out-of-ho… · …f the people buying programmatic digital out-of-ho… · … the space. 54% of programmatic DOOH buyers are i… · …hat plan and/or buy programmatic DOOH are part of … · …61%), in-app (60%), programmatic audio (53%) and v… · …ow he says: “With programmatic DOOH, you can ens… · …forming assets into programmatic DOOH at the last … · …Illustrating this, most of 4,514 UK of JCDecaux's … […]

thedrum.com
Tue, Feb 7, 2023 at 6:05 PM

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Australian startup Lumos unveils Car Top DOOH network (AdNews)

…s. LUMOS focuses on programmatic IoT-enabled LED s… · … will integrate the programmatic DOOH network with… · …LUMOS Car Tops display dynamic ads on high resolut… […]

adnews.com.au
Tue, Feb 7, 2023 at 5:33 PM

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Hivestack’s MD North Asia sees three DOOH market trends in the region (Branding in Asia)

…ly, I’ve seen the programmatic DOOH budget being… · …platforms by adding programmatic DOOH, I expect to… · …a huge shift in how programmatic DOOH is perceived… · …Troy Yang, Managing Director, North Asia, Hivestac… […]

brandinginasia.com
Tue, Feb 7, 2023 at 12:14 AM

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Agenda updated for OAAA/Geopath OOH Media Conference in Nashville, TN March 27-29, 2023

…OOH into the larger programmatic landscape in the … · …How can we leverage programmatic to drive net new … · …Monday, March 27, 2023: 10:00 AM - 12:00 PM: Geo… […]

oaaa.ooh2023.com
Mon, Feb 6, 2023 at 4:29 PM

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Adomni’s analysis: growth factors and trends in OOH advertising in 2023 (Billboard Insider)

…the acceleration of programmatic capabilities stat… · …citing and untapped programmatic capabilities. Be … · …By Julia Cramer, Adomni. Following a taxing cou… […]

billboardinsider.com · Promoted content
Thu, Feb 2, 2023 at 1:43 PM

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OOH is Coming Out Stronger in 2023 and beyond

…the acceleration of programmatic capabilities stat… · …citing and untapped programmatic capabilities. Be … · …OOH is Coming Out Stronger in 2023 and beyond … […]

adomni.com
Thu, Feb 2, 2023 at 10:08 AM

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Broadsign’s GM for Asia Pacific (APAC) analyses OOH trends in the region for 2023

…mprove to fuel more programmatic transactions A… · …en in recent years, programmatic remains a hot top… · … fair and effective programmatic transactions in O… · …tware to grow their programmatic capabilities and … · …2023 is the year APAC OOH recovers and grows. The… […]

resources.broadsign.com
Tue, Jan 31, 2023 at 6:14 PM

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Abu Dhabi-based DOOH network Viola Outdoor selects DoohClick as its ad-tech management platform (DoohClick)

…f Viola Outdoor’s programmatic capabilities.” … · …Viola Outdoor has appointed DoohClick as its ad-te… […]

doohclick.com · Promoted content
Mon, Jan 30, 2023 at 6:51 PM

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Viola Outdoor announces new-tech addition to its data management tools for improved metrics

…f Viola Outdoor’s programmatic capabilities.” … · …ABU DHABI, UAE, January 30 2023: As part of its p… […]

dpaaglobal.com
Mon, Jan 30, 2023 at 9:30 AM

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JCDecaux revenue up 20.8% to €3,316.5 million in 2022

…ar 2022 as the DOOH programmatic ecosystem continu… · …ience targeting and programmatic solutions, our we… · …Full-Year 2022 revenue 2022 adjusted revenu… […]

JCDecaux
Thu, Jan 26, 2023 at 11:11 PM

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New Zealand’s OOH advertising trade body says it’s members’ revenue was up 10% in 2022, to $131m

Out of Home Media Association Aotearoa (OOHMAA) said contribution from digital out-of-home (DOOH) revenue share remained stable for the second year running, accounting for 67% of 2022’s total revenue at $88.8m. Programmatic digital out of home (pDOOH) also steadily increased its share in 2022. OOHMAA began recording pDOOH revenue in Q2 2022 when it accounted for 2.6% of DOOH revenue. […]

mumbrella.com.au
Thu, Jan 26, 2023 at 11:10 PM

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Samsung, BroadSign, Lucit announce software releases ahead of ISE 2023 in Barcelona (Digital Signage Today)

…digital, static and programmatic campaigns in one … · …een OOH's continued programmatic advancement and t… · …BroadSign unveils OOH platform. BroadSign, an O… […]

digitalsignagetoday.com
Thu, Jan 26, 2023 at 12:10 AM

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A recap of Solomon Partners’ Media and Entertainment Summit: Out-of-home media brands pitch post-pandemic growth (Axios)

…sed after expanding programmatic ad buying two yea… · …By Kerry Flynn, Tim Baysinger. A key takeaway fr… […]

axios.com
Wed, Jan 25, 2023 at 10:42 PM

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Across The Desk with Adomni’s Jonathan Gudai

…e continued rise of programmatic DOOH The programm… · …ogrammatic DOOH The programmatic DOOH ecosystem en… · …ad content Now that programmatic DOOH technology h… · …an kick in. After a programmatic buyer has dialed … · …More measurement of programmatic DOOH campaigns We… · …ensuring that their programmatic budget was guaran… · …ying community More programmatic campaigns More in… · …Across The Desk with Adomni’s Jonathan Gudai … […]

adomni.com
Wed, Jan 25, 2023 at 4:59 PM

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An out of home (OOH) 101 for digital marketers

…es today, thanks to programmatic platforms like Ad… · …nel on par with the programmatic digital advertisi… · …For many years now, digital marketing has essentia… […]

blog.adquick.com
Tue, Jan 24, 2023 at 8:43 AM

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