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DOOH Exceeds Advertising Expectations

…ady to maximize the programmatic-fueled technology… · …DOOH Exceeds Advertising Expectations … […]

adomni.com
Thu, Mar 16, 2023 at 10:02 AM

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22,000-screen DOOH network National Retail Solutions to use campaign metrics and analytics tools provided by Place Exchange (Digital Signage Today)

…for DOOH, including programmatic and direct. "P… · …n OOH, both through programmatic and direct channe… · …National Retail Solutions, which operates a nation… […]

digitalsignagetoday.com
Wed, Mar 15, 2023 at 11:24 PM

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Major Brands to Speak at DPAA Summit

Initial Speakers, Awards Programs and Additional Features Announced for October 10 Summit, Chelsea Piers, NYC   NEW YORK – March 15, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today initial speakers for their October 10 DPAA Global Summit, this year entitled Omnivideo. […]

dpaaglobal.com
Wed, Mar 15, 2023 at 2:11 PM

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The shifting sands of macro advertising and where OOH fits in

…he meteoric rise of programmatic online advertisin… · …The following is a version of a column we recently… […]

blog.adquick.com
Fri, Mar 10, 2023 at 8:28 AM

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JCDecaux reports 2022 revenue up +20.8% to €3,316.5 million

…ar 2022 as the DOOH programmatic ecosystem, includ… · …ience targeting and programmatic solutions, our we… · …Full-Year 2022 results:  Adjusted revenue … […]

JCDecaux
Thu, Mar 9, 2023 at 4:44 PM

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Clear Channel Outdoor receives regulatory approval to sell its Switzerland business

… data analytics and programmatic capabilities that… · …Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (… […]

Clear Channel Outdoor Holdings
Thu, Mar 9, 2023 at 4:07 PM

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How your EV charging stations can generate revenue streams (Broadsign)

…or they can be sold programmatically according to … · …1- Usage fees and 2- DOOH advertising screens. … […]

resources.broadsign.com · Promoted content
Wed, Mar 8, 2023 at 2:51 PM

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The Canadian Out-of-Home Awards Announces Categories and Opens Campaign Submissions

…ht the use of data, programmatic and strategic cam… · …ation, data, use of programmatic/digital technolog… · …ertisers, agencies, programmatic tech stacks, and … · …Toronto, Ontario--(Newsfile Corp. - March 7, 2023)… […]

COMMB
Tue, Mar 7, 2023 at 5:25 PM

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Australian OOH ad operator oOh!media appoints Yahoo’s Paul Sigaloff to the newly created role of chief revenue and growth officer (AdNews)

…rly in the areas of programmatic and digital. "… · …oOh!’s chief sales officer, Tim Murphy, will lea… […]

adnews.com.au
Tue, Mar 7, 2023 at 5:22 PM

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Hard Seltzer DOOH campaign results in a 53% lift in Walmart store visits from exposed audiences (Adomni)

…utilized Adomni’s programmatic DOOH platform, ta… · …A well-known hard seltzer company wanted to increa… […]

adomni.com · Promoted content
Sat, Mar 4, 2023 at 6:11 PM

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Clear Channel Outdoor reports consolidated revenue growth of 10.7% to $2,241,118,000 in 2022

… data analytics and programmatic capabilities that… · …SAN ANTONIO, Feb. 28, 2023 /PRNewswire/ -- Clear C… […]

Clear Channel Outdoor
Tue, Feb 28, 2023 at 5:42 PM

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Lamar’s acquisition-adjusted revenue growth lagged behind inflation in Q4, 2022 (Billboard Insider)

…ts with cash? Lamar programmatic revenue declined … · …in recession. Could programmatic be signaling a re… · …Billboard Insider’s take: Worrisome to see that … […]

billboardinsider.com
Mon, Feb 27, 2023 at 6:44 PM

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In-store vs. online retail media: How each one impacts the consumer shopping experience (Broadsign)

…than they would for programmatically-sold online a… · …Quinn Mason. There’s been a lot of chatter abou… […]

resources.broadsign.com · Promoted content
Mon, Feb 27, 2023 at 5:03 PM

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If you enjoy reading long texts without pictures, you can glean ad market insights from the: WPP 2022 Preliminary Results

…media and commerce, programmatic (Xaxis), search a… · …2023 with media and programmatic business recoveri… · …Global out of home advertising saw modest growth i… […]

WPP
Thu, Feb 23, 2023 at 4:50 PM

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Challenges and opportunities for innovation in OOH (Broadsign)

… Behind the scenes, programmatic has been the inno… · …in the standardized programmatic ecosystem, we see… · …Broadsign’s SVP of Strategy, Adam Green, discuss… […]

resources.broadsign.com
Thu, Feb 23, 2023 at 4:41 PM

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