Raw Feed & Search

The DOOH market isn’t as automated as buyers want; and other insights from industry observers (AdExchanger)

…sactions, including programmatic. The programma… · …rogrammatic. The programmatic pipes have been l… · …eir performance (or programmatic) budgets, they ne… · …Over the years, digital signage – in airports, e… […]

adexchanger.com
Thu, Apr 20, 2023 at 2:11 PM

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All winners of the 2023 OOH Industry Awards (OAAA)

…As a pioneer of programmatic DOOH, Yahoo’s Steph… · …As a pioneer of programmatic DOOH, Yahoo’s Steph… […]

oaaa.org
Thu, Apr 20, 2023 at 2:02 PM

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NZ’s out-of-home sector reports its strongest Q1 to date (M+AD! Daily)

AUCKLAND, Wednesday: The Out of Home Media Association Aotearoa (OOHMAA) today announced that its Q1 2023 revenue was up 10% year-on-year, at $37.5m, delivering its best Q1 results to date. Digital out-of-home’s contribution accounts for nearly 75% of Q1 total revenue ($27.7m), up 2% points YOY. […]

Thu, Apr 20, 2023 at 2:02 PM

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DOOH Proof for CPG brands

… leveraged Adomni's programmatic data-driven platf… · …ng Island. Adomni's programmatically connected scr… · …DOOH Proof for CPG brands Published: … […]

adomni.com
Tue, Apr 18, 2023 at 7:31 PM

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WPP’s GroupM Nexus Makes Advanced Digital Out-Of-Home Capabilities Available To Advertisers In Singapore (MarTech Series)

…rs highly impactful programmatic creatives. “… · …GroupM’s advanced programmatic DOOH solutions an… · …listic omni-channel programmatic strategy at scale… · …Sightline, developed by GroupM Nexus, allows brand… […]

martechseries.com
Tue, Apr 18, 2023 at 12:14 AM

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Lemma Names Charles Less as Regional Head for Southeast Asia.

…n the growth of its programmatic DOOH business in … · …at the forefront of programmatic DOOH technology,&… · …verage the power of programmatic DOOH to reach the… · …ge of Lemma’s programmatic DOOH platform, wh… · …ous first-to-market programmatic DOOH campaigns an… · … growing demand for programmatic DOOH technology a… · … a broader range of programmatic buyers and seller… · …With the addition of new leadership, Lemma aims to… […]

dpaaglobal.com
Thu, Apr 13, 2023 at 10:50 AM

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Agency executives explain why OOH is bucking the trend of declining ad spend, although its total share remains at 5% (BandT)

…e total addressable programmatic market,” he sai… · …By Tom Fogden. Dentu’s global head of OOH explai… […]

bandt.com.au
Tue, Apr 11, 2023 at 6:05 PM

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How DOOH sales models are evolving (Broadsign)

… up the adoption of programmatic DOOH The need … · …ted the adoption of programmatic digital out-of-ho… · …ia owners, enabling programmatic transactions crea… · …o sell both through programmatic and direct sales … · …could now be bought programmatically, optimizing s… · …Maarten Dollevoet, Chief Revenue Officer, Broadsig… […]

broadsign.com
Tue, Apr 11, 2023 at 12:14 AM

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Australian OOH media revenue up 11.8% in Q1 2023 (AdNews)

…, and the growth of programmatic buying. OMA C… · …Net media revenue for OOH jumped 11.8% to $259.4… […]

adnews.com.au
Wed, Apr 5, 2023 at 10:02 PM

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Some marketers may not be aware of the new capabilities in DOOH advertising (Advertising Week)

…ed specifically for programmatic OOH has a lot of … · … crowd, by bringing programmatic OOH into the cons… · …By Leslie Lee, SVP of Marketing, Vistar Media.  … […]

advertisingweek.com
Tue, Apr 4, 2023 at 3:49 PM

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DOOH campaign case study: Red Bull in Istanbul (Awarion)

Red Bull needed a way to promote this unique event across the city in a spectacular fashion, that would really get people watching. […]

awarion.com
Fri, Mar 31, 2023 at 12:10 AM

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DOOH It Right: Boosting Your Brand’s Likeability Online!

…an-life screens and programmatic technology drives… · …nd measurability of programmatic DOOH campaigns ma… · …DOOH It Right: Boosting Your Brand’s Likeability… […]

adomni.com
Thu, Mar 30, 2023 at 1:16 PM

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German EV charging network will use Broadsign platform to power DOOH screens at its stations (ExchangeWire)

…xpand the available programmatic EV charging stati… · …As Numbat rolls out 600 stations throughout 2023, … […]

exchangewire.com · Promoted content
Wed, Mar 29, 2023 at 9:08 PM

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Numbat GmbH Goes All-In on Broadsign to Power EV Charger Advertising Network

… leader in both the programmatic and EV advertisin… · …xpand the available programmatic EV charging stati… · …neration; automated programmatic DOOH transactions… · …German cleantech startup to broaden available EV c… […]

dpaaglobal.com
Wed, Mar 29, 2023 at 9:34 AM

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Hypercell and Mobilytics Join Forces to Provide Real-Time Audience Measurement for OOH & Place Based Media

…y integrated to any programmatic platform and more… · …Finnish OOH audience measurement provider Hypercel… […]

dpaaglobal.com
Tue, Mar 28, 2023 at 10:00 AM

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