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Friday, June 2, 2023 Fri, Jun 2, 2023

DPAA and Quotient Host 3rd CPG DOOH Day: June 7, 11 a.m. ET (DPAA)

Leading Brands and Agencies Discuss Innovations in DOOH and CPG Marketing   NEW YORK – June 1, 2023, DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced today the third Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT), the leading digital media and promotions technology company that provides a DOOH DSP for brands and agencies. […]

dpaaglobal.com
Fri, Jun 2, 2023 at 10:51 AM

Wednesday, May 31, 2023 Wed, May 31, 2023

Moving Walls and The Association of Advertising and Marketing Singapore (AAMS) Release Open-Source OOH Audience Measurement Framework

31st May, 2023, Malaysia: The Outernet Marketing Innovation Group (OMIG), a regional industry initiative spearheaded by global ad-tech company Moving Walls and The Association of Advertising and Marketing Singapore (AAMS), proudly announces the release of an open-source document which encapsulates OOH audience measurement with a particular focus on the concept of the impression multiplier. […]

Moving Walls
Wed, May 31, 2023 at 9:14 AM

Tuesday, May 30, 2023 Tue, May 30, 2023

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