Raw Feed & Search

How Intersection uses dynamic advertising, QR codes and AI in campaigns running on its DOOH network (Billboard Insider)

…ortant to know in a programmatic world that everyo… · …Billboard Insider’s interview with Intersection … […]

billboardinsider.com
Thu, Aug 3, 2023 at 12:10 AM

Permalink

Highlights from the Outdoor Advertising Convention held in Delhi July 28-29, 2023 (Print Week)

Do brands consider all OOH/DOOH formats when they plan their media spends or draw up their campaign plans? Or are large formats like billboards the only ones kept in view? Is there merit in working with AOR or with multiple agencies when planning and launching OOH/DOOH campaigns? […]

printweek.in
Wed, Aug 2, 2023 at 3:07 PM

Permalink

DPAA Opens Nominations for 2nd Annual Digital Out of Home Excellence (DOOH-E) Awards Powered by Quotient

…growing adoption of programmatic, we’re proud to… · …Industry’s only people’s choice awards include… […]

dpaaglobal.com
Tue, Aug 1, 2023 at 10:12 AM

Permalink

Highlights of Day 1 of the Outdoor Advertising Convention in Delhi (media4growth)

… to acquire talent, programmatic DOOH, how to use … · …How to acquire talent, programmatic DOOH, how to u… […]

media4growth.com
Sun, Jul 30, 2023 at 7:14 PM

Permalink

JCDecaux reports H1 2023 ad revenue growth by +7.8%, as its Digital Out of Home (DOOH) revenue grew at +17.1%

…ar 2023 as the DOOH programmatic ecosystem, includ… · …ience targeting and programmatic solutions, our we… · …Adjusted revenue up +7.5% to €1,585.0 million … […]

JCDecaux
Thu, Jul 27, 2023 at 10:40 PM

Permalink

How impressions are measured in DOOH advertising (Hivestack via Open Mic)

…ch that facilitates programmatic DOOH advertising … · …effective planning, programmatic DOOH has many ben… · …tomation present in programmatic DOOH, marketers c… · …By Bruno Guerrero, Chief Operating Officer at Hive… […]

thedrum.com · Promoted content
Thu, Jul 27, 2023 at 12:10 AM

Permalink

Clear Channel Outdoor Secures 10-Year Contract with City of Austin to Remaster Advertising and Sponsorship Opportunities at Austin-Bergstrom International Airport (AUS)

… data analytics and programmatic capabilities that… · …New York, NY — Clear Channel Outdoor, Airports D… […]

Clear Channel Outdoor
Wed, Jul 26, 2023 at 10:37 PM

Permalink

Vistar Media’s new feature enables automatic inclusion of nearest business location details into DOOH ads

…edia, a provider of programmatic technology for di… · …reative use case in programmatic DOOH for brick an… · … global provider of programmatic technology for di… · …ive marketplace for programmatic out-of-home trans… · …Vistar Media, a provider of programmatic technolog… […]

Vistar Media · Promoted content
Tue, Jul 25, 2023 at 12:10 AM

Permalink

Resene uses dynamic creative optimization content in its DOOH campaign in New Zealand, tied to the 2023 FIFA Women’s World Cup (Campaign Brief)

…ing capabilities of programmatic DOOH, the ColourM… · …LUMO has layered in a Dynamic Creative Optimisatio… […]

campaignbrief.co.nz
Mon, Jul 24, 2023 at 9:52 PM

Permalink

HP’s DOOH campaign in South Africa results in a +27% lift in purchase consideration for its printer (Broadsign)

…ing alongside other programmatic activations like … · …Running alongside other programmatic activations l… […]

broadsign.com · Promoted content
Mon, Jul 24, 2023 at 4:22 PM

Permalink

Vistar Media VP explains the types of audience data used in DOOH advertising (Open Mic)

… cities. Timberland programmatically activated DOO… · …By Marissa Bernstein. Types of audience data in… […]

thedrum.com · Promoted content
Fri, Jul 21, 2023 at 6:10 PM

Permalink

India’s OOH Expo 2023 – December 8-9, 2023 in Mumbai

T […]

oohexpo.com
Wed, Jul 19, 2023 at 10:17 PM

Permalink

Australian ad operator oOh!media to use data from Flybuys and Westpac DataX to enhance campaign planning and attribution (AdNews)

…oth traditional and programmatic platforms. "Th… · …The outdoor media specialist has signed a long ter… […]

adnews.com.au
Tue, Jul 18, 2023 at 12:17 AM

Permalink

Clear Channel Outdoor Holdings, Inc. is in talks with Equinox Industries regarding potential sale of its France Business

… data analytics and programmatic capabilities that… · …SAN ANTONIO, July 17, 2023 -- Clear Channel Outdoo… […]

Clear Channel Outdoor
Mon, Jul 17, 2023 at 7:30 PM

Permalink

The advantages of using DOOH advertising in your omnichannel campaigns (Podcast, 32:28, by Hivestack and NDA)

…nefits of including programmatic DOOH in a multi-c… · …nefits of including programmatic DOOH in a cross-c… · …aigns; how DOOH and programmatic OOH are helping a… · …In this special video podcast, NDA Editor Justin P… […]

player.fm · Promoted content
Mon, Jul 17, 2023 at 10:57 AM

Permalink