Raw Feed & Search

OOH media software provider Moving Walls integrates with Place Exchange to enable global DOOH inventory access for advertisers

… platform (SSP) for programmatic OOH media, to pro… · …ce Exchange enables programmatic access to over a … · …the leading SSP for programmatic out-of-home media… · … to access untapped programmatic ad spend with ful… · …Singapore, (Sept 21, 2023) – Moving Walls, the l… […]

Moving Walls
Thu, Sep 21, 2023 at 8:15 PM

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Thorndyke founder says it can now verify delivery of 3D anamorphic DOOH campaigns (AdNews)

…s across direct and programmatic campaigns. … · …Thorndyke, a provider of digital out-of-home (DOOH… […]

adnews.com.au
Thu, Sep 21, 2023 at 12:10 AM

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Striking the Perfect Creative Balance with DOOH

… Thanks to programmatic technology in out… · …Striking the Perfect Creative Balance with DOOH … […]

adomni.com
Wed, Sep 20, 2023 at 10:01 AM

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Clear Channel Outdoor says its immersive showcase shelters in Los Angeles boost street-level reach and impact for advertisers

… data analytics and programmatic capabilities that… · …Clean California is First Brand to Activate Ad Cam… […]

Clear Channel Outdoor
Wed, Sep 20, 2023 at 12:11 AM

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Kena Outdoor appoints DoohClick as ad management network partner

…rating sales with a programmatic trading model whi… · …the introduction of programmatic by some media own… · … possibilities that programmatic brings. We are an… · …of our revenue from programmatic trading, a new re… · …Kena Outdoor, a leading South African (SA) out-of-… […]

doohclick.com · Promoted content
Tue, Sep 19, 2023 at 8:38 PM

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Stephanie Gutnik Joins Billups as Global CSO – OOH TODAY

…ote the adoption of programmatic digital OOH (DOOH… · …As reported in OOH Today, DSF Member Billups, a gl… […]

digitalsignagefederation.org
Mon, Sep 18, 2023 at 12:35 PM

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dentsu’s OOH chief says fake OOH ads undermine trust in the medium (LBBonline)

…g or through buying programmatically. But when con… · …Craig Barber, SVP, OOH, dentsu Media US. In a worl… […]

lbbonline.com
Thu, Sep 14, 2023 at 5:53 PM

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EMC Outdoor’s explains how OOH campaigns are measured today

…l-time updates, and programmatic trading have made… · …Out of home (OOH) advertising has long been recogn… […]

emcoutdoor.com · Promoted content
Wed, Sep 13, 2023 at 3:16 PM

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Billups Appoints Former Yahoo Executive Stephanie Gutnik as Global Chief Strategy Officer

…ote the adoption of programmatic digital OOH (DOOH… · …igital strategy and programmatic sales at OUTFRONT… · …Billups, a global Out-of-Home (OOH) technology and… […]

billups.com
Wed, Sep 13, 2023 at 12:17 AM

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CEO’s plan for OUTFRONT: Grow Transit, Cut Expenses, Convert Digitals, Fewer Acquisitions (Billboard Insider)

…ansit assets to the programmatic platforms… We a… · …Jeremy Male, CEO of OUTFRONT. Getting the top line… […]

billboardinsider.com
Tue, Sep 12, 2023 at 5:52 PM

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Invenda and Quividi Partner to Deliver High-Fidelity Audience Impressions to Smart Vending Machines

…ace is sold through programmatic platforms and par… · …ing traditional and programmatic (pDOOH) channels.… · …DOOH, retail media, programmatic trading, audience… · …(September 12, 2023) – Invenda Group AG, the… […]

dpaaglobal.com
Tue, Sep 12, 2023 at 10:41 AM

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Marketing Industry Veteran and Global Retailer Esprit to Speak at DPAA Summit on October 10, 2023 (DPAA)

…ome advertising and programmatic innovation.” … · …Jay Altschuler, Sr. VP, Global Media & Agency … […]

dpaaglobal.com · Promoted content
Tue, Sep 12, 2023 at 12:11 AM

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Kinetic’s Nicole Lonsdale describes what modern OOH ad tech can do for brands (LBBonline)

… activating trading programmatically and integrati… · …Chief client officer at Kinetic WW Nicole Lonsdale… […]

lbbonline.com
Thu, Sep 7, 2023 at 11:00 PM

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DOOH ad operator Lamar makes its screen inventory in 25 US airports available for purchase via Vistar DOOH platform (DSToday)

…'s industry-leading programmatic technology will d… · …Lamar screens rae now available across 25 American… […]

digitalsignagetoday.com
Tue, Sep 5, 2023 at 11:00 AM

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Media Post’s Second Digital Out-of-Home Insider Summit: October 4-7, 2023 in Austin, TX

…ke) the digital and programmatic channels it promi… · …As the DOOH footprint and tech capabilities prolif… […]

mediapost.com
Mon, Sep 4, 2023 at 10:54 PM

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