From advanced audience targeting to real-time campaign optimization, LMX provides media owners with actionable information that leads to measurable results. Our technology is more than simply a campaign execution tool; it also helps you maximize the value of your pDOOH inventory. […]
Interview with Stephanie Gutnik, Global Chief Strategy Officer at Billups, a global Out-of-Home (OOH) managed services agency. We are implementing the AI technology to solve problems, namely the misperception that OOH is not measurable. […]
The Out of Home Media Association Aotearoa (OOHMAA) has unveiled its revenue results for the first quarter 2024. Key highlights from Q1 include: Digital Out of Home (DOOH) revenue continued its upward trajectory, accounting for a significant share of Q1 revenue at 78%, amounting to $32.2m. This represents a notable increase of 14% YOY. […]
Ben Zloof, CEO at UniLED Software. The incentive, and momentum, are now there for the US ad industry to push past this 5% barrier. […]
By Arvind Hickman. GroupM Nexus head of advance DOOH, James Lambert: “There’s always been that perception around non-premium inventory, and while I personally believe that all out of home screens are amazing, we are now seeing more and more of them become accessible, which is outstanding for advertisers.” GroupM ditched the term ‘programmatic’ and replaced it with advanced digital. […]
DOOH Cross-Border Learning & Cocktails. This DPAA Global session looks at the growing role of digital out of home advertising in today’s omnichannel mix. Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media. […]
Rajiv Raghunath interviewed Mark Bracey, Co-Founder & Chief Commercial Officer of DOOH ad network management platform DoohClick. "We are an independent business open to all out-of-home media operators. Our mission is to liberate out-of-home media professionals from the tedious tasks of reporting and administrative burdens. […]
By Andrew Birmingham - Martech | Ecom |CX Editor. Fast food chain Mad Mex was able to drive a 9 per cent uplift in sales in restaurants within a proximity of its latest programmatic digital out-of-home campaign that also demonstrated the flexibility and agility of the channel. Just as importantly, digital efficiency helped to extend the life of the campaign. […]
In this episode of the ADOTAT Show, we explore the world of Digital Out-of-Home (DOOH) Advertising with Barry Frey, the CEO and President of the DPAA. Featured Guests: Sean McCaffrey, CEO of GSTV, Mark Kidd, Executive Vice President at Captivate, Sarah Parkes, Chief Operating Officer at Talon Outdoor, Blake Sabatinelli, CEO of Atmosphere. […]
Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, ... […]
Other key findings of the research include: Data and targeting remains the #1 driver for buying programmatic DOOH with nearly all respondents saying it’s a factor for buying DOOH advertising programmatically, and a major factor for 77% of respondents. Flexible buying is also a key driver for programmatic DOOH. All key drivers have increased over the last two years. […]
It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen ... […]
Eight out of ten (82%) of agency respondents used digital OOH as a significant or regularly considered part of their advertising activity in 2024, up from 69% in 2022. Half (52%) used programmatic DOOH as a significant or regularly considered part of their advertising activity, up slightly from 48% in 2022. […]
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its annual LATAM DOOH/Global DOOH event in Miami on Monday April 15 at 16:30, at the Fontainebleau Hotel. Barry Frey, President & CEO of DPAA said “This year we’ve expanded on our popular LatamDOOH theme to include the global perspective. […]
FC Barcelona gets almost all of the global attention, but the Catalan city has another professional football club, RCD Espanyol – with its own modern stadium and a revenue-generating 200 sq. meter LED mesh screen on a main facade. […]
