Tuesday, October 26, 2021

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Search results for “dooh”:

Sunday, October 24 Sun, Oct 24

How advertisers can use consumer movement data to make their dooh campaigns more effective (Digital Signage Today)

by Jolene Wiggins, CMO, Gravy Analytics. Unlike other types of data, location intelligence provides DOOH advertisers with insights on where consumers go in the real world. By understanding current consumer movement patterns, DOOH advertisers can not only find the best places to advertise but also gain significant insights into who is seeing digital billboards. […]

Sun, Oct 24 at 7:12 PM

Thursday, October 21 Thu, Oct 21

Wednesday, October 20 Wed, Oct 20

Tuesday, October 19 Tue, Oct 19

College campus and women’s salon dooh network Trooh hires Comscore to measure its audience (Comscore)

Trooh will receive reporting for their campus and women’s networks that includes digital ad impressions, reach, and frequency with demographics. Trooh Campus is the largest US campus network connecting brands with A18-24 in over 600 college campuses across the U.S. through addressable, data-driven digital screens in high impact locations. […]

Tue, Oct 19 at 5:32 PM

Sunday, October 17 Sun, Oct 17

Thursday, October 14 Thu, Oct 14

Ex-Verizon Media, now known as Yahoo, launches tool to measure sales lift resulting from dooh campaigns (Yahoo)

Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, and NCSolutions. […]

Thu, Oct 14 at 10:28 PM

Wednesday, October 13 Wed, Oct 13

Programmatic TV platform MiQ aims to expand into dooh advertising, integrates with Hivestack DSP for UK, Canada operations (ExchangeWire)

MiQ will use the Hivestack Demand Side Platform (DSP) in addition to omni-channel DSPs integrated with the Hivestack Supply Side Platform (SSP) for programmatic DOOH activation across Canada, as well as the UK. In addition, it includes the ability for Hivestack demand partners to activate DOOH screens based on MiQ audience segments. […]

Wed, Oct 13 at 10:37 PM

Tuesday, October 12 Tue, Oct 12

Velocity dooh network can now sell ads programmatically via Vistar’s SSP platform (Yahoo Finance)

Vistar customers will now have access to Velocity's DOOH screens in: Grocery Network: 170 screens in upscale Manhattan grocery stores at checkout Hospitality Network: 570 screens at lobby/check-in area Movie Theaters: 400 screens in the lobby and other high-traffic areas (more plan to be deployed in 2022) "Our goal is to bring compelling inventory to buyers in a streamlined marketplace where sophisticated data strategies can be applied to engage consumers in the physical world," said Eric Lamb, SVP of Supply, Vistar Media. […]

Tue, Oct 12 at 10:46 AM

Monday, October 11 Mon, Oct 11

Thursday, October 7 Thu, Oct 7

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