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UK ad spend reached £36.6Bn in 2023, outpaced Europe; DOOH was up 12.2%: AA/WARC report

New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025. London, April 25, 2024: The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. […]

WARC
Wed, Apr 24 at 8:02 PM

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UK retail media and DOOH ad spending up 12% in 2023: IAB/PwC data (Marketing Week)

By Molly Innes,Senior Reporter at Marketing Week. Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC. Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers looked to tap into first-party data ahead of the crackdown on cookies. […]

marketingweek.com
Wed, Apr 24 at 6:44 PM

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How to make the most out of peak travel season advertising with OOH (Broadsign via OpenMic)

By Kayla Caticchio. 1. Think beyond airport signage What’s not to love about a high-dwell time environment like an airport, where audiences are likely in a purchasing mindset? […]

thedrum.com
Wed, Apr 24 at 12:10 AM

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Yet another Geopath President steps down amid the battle for OOH ad currency standards (MediaPost)

by Joe Mandese. Days before the out-of-home ad industry is scheduled to hold its annual meeting, the head of the industry's primary audience measurement service Geopath -- Dylan Mabin -- has stepped down as president. […]

mediapost.com
Tue, Apr 23 at 3:11 PM

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Dylan Mabin’s departure may be a sign of challenges ahead for the OOH audience measurement trade body Geopath (Billboard Insider)

Billboard Insider’s take: Many challenges for the next President of Geopath as the pending MRC accreditation standards will open up a brave new world with potentially multiple providers of accredited impressions data. Here is a press release Billboard Insider received yesterday from Geopath Chairman Michael Lieberman. […]

billboardinsider.com
Tue, Apr 23 at 11:51 AM

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JCDecaux-owned VIOOH makes its Beijing Metro DOOH inventory available for programmatic buying (ExchangeWire)

With this launch, VIOOH now offers prDOOH across the metro audiences of China's top two metro systems, Shanghai Metro and Beijing Metro. Beijing Top Result Metro manages media resources for the nine metro lines in Beijing across a total of 249 stations, with 8.15 million daily passenger flows. […]

exchangewire.com
Tue, Apr 23 at 11:50 AM

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Paris Mall Refreshes 250 Sq. Meters Of LED For DOOH-Focused “New Digital Dream” (16:9)

The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week ... […]

sixteen-nine.net
Mon, Apr 22 at 9:32 AM

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New speakers added for OAAA’s 2024 OOH Media Conference taking place April 29 – May 01 in Carlsbad, CA

With the highly anticipated 2024 OOH Media Conference just around the corner, new speakers join the stellar lineup. Renowned industry leaders are set to share insights, strategies, and innovations that promise to elevate out of home advertising and the future of the medium. […]

oaaa.ooh2024.com · Promoted content
Sun, Apr 21 at 6:13 PM

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OOH ad sales: Talent has little or nothing to do with greatness (Billboard Insider)

Lisa & Dan Nausley. Michael Jordan was cut from his high school basketball team. Scientific evidence consistently finds that talent doesn’t mean intelligence, motivation, personality traits or even an innate ability to do some specific activity especially well. […]

billboardinsider.com
Fri, Apr 19 at 11:04 AM

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How DOOH network operators can benefit from integration with LMX programmatic DOOH ad platform

From advanced audience targeting to real-time campaign optimization, LMX provides media owners with actionable information that leads to measurable results. Our technology is more than simply a campaign execution tool; it also helps you maximize the value of your pDOOH inventory. […]

linkedin.com · Promoted content
Fri, Apr 19 at 12:11 AM

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OOH audience: Miles traveled increased in February 2024 (Billboard Insider)

Vehicle miles travelled rose 2% in February 2024 compared to February 2023 according the the FHWA February 2024 Travel Trends. Share this with your ad clients. The increase was most pronounced in the central US and Northeast. […]

billboardinsider.com
Thu, Apr 18 at 10:50 AM

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Billups’ Stephanie Gutnik: We use AI to measure DOOH performance without relying on device IDs (AIThority)

Interview with Stephanie Gutnik, Global Chief Strategy Officer at Billups, a global Out-of-Home (OOH) managed services agency. We are implementing the AI technology to solve problems, namely the misperception that OOH is not measurable. […]

aithority.com · Promoted content
Thu, Apr 18 at 12:10 AM

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New Zealand’s OOH industry reports strongest quarterly results to date for Q1 2024; DOOH and programmatic DOOH led the growth

The Out of Home Media Association Aotearoa (OOHMAA) has unveiled its revenue results for the first quarter 2024. Key highlights from Q1 include: Digital Out of Home (DOOH) revenue continued its upward trajectory, accounting for a significant share of Q1 revenue at 78%, amounting to $32.2m. This represents a notable increase of 14% YOY. […]

OOHMAA
Wed, Apr 17 at 11:19 PM

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OOH lender profile: Alerus Financial provides loans starting at $1 million (Billboard Insider)

Steve Haggard, Alerus Financial. What’s the smallest deal you’ll look at? $1,000,000. […]

billboardinsider.com
Wed, Apr 17 at 11:55 AM

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BOB: benefits of the OOH planning tool

BOB, our new online planning and mapping tool gives you real-time data on our full network of roadside billboards to help you plan your next OOH campaign. But what can BOB actually do, and how can it help you when it comes to planning and booking OOH campaigns? […]

75media.co.uk
Wed, Apr 17 at 10:12 AM

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