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By James Hercher. You might wonder how DOOH or in-store audio spots, which aren’t targeted to an individual, fit into retail media platforms that are ostensibly about connecting impressions to ID graphs and sales. The answer? […]
While the industry is “bullish” about programmatic digital out-of-home (pDOOH)’s growth, there are some “intertwined” barriers to further adoption, according to Dentsu’s global head of OOH, Ben Milne. […]
COLOGNE (dpa-AFX) - Outdoor advertising specialist Ströer is cautious about its business in the current year. In terms of sales, the MDax-listed group expects moderate organic growth, i.e. adjusted for effects such as acquisitions or disposals. […]
Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), provider of digital signage and media solutions, has reported its financial results for the fourth quarter and fiscal year ended December 31, 2022. […]
Lamar CEO Sean Reilly on healthy out of home numbers in spite of economic clouds: "If this is what a recession feels like, please sir may we have another. […]
Estimated reading time: 18 minutes We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey So let’s talk a little bit about the challenges we’ve faced in our careers as women in marketing throughout the years. […]
Digital OOH media companies operating in Switzerland are waving red flags about a decision by Zurich politicians that would reduce and limit the amount ... […]
I always advise smaller companies looking to get a foothold in the digital signage industry to be “the people” who do something in particular ... […]
Michigan-based digital signage solutions firm Freshwater Digital has started using artificial intelligence to blend updated content feeds with pre-designed templates. Pre-designed, subject-specific templates for ... […]
E Ink and Sharp Collaborate to Bring ePaper Digital “Posters” to Market Digital ePaper Displays Achieve a Power Consumption of 0 W*1 During Use to Revolutionize the Dissemination of Information in the Carbon-Neutral Era BILLERICA, Mass. – E Ink Holdings Inc. […]
20th Century Studios for "Avatar: The Way of Water" Campaign Created by Disney Takes Home the Gold and Platinum OBIE Awards NASHVILLE, Tenn., March 28, 2023 /PRNewswire/ -- OAAA presented 29 awards during a live ceremony held at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN. […]
oOh!media held the contract for 20 years but did not take part in the pitch. JCDecaux has been appointed exclusive advertising partner of all in-terminal and roadside opportunities, across both airport precincts. The tender win comes off the back of JCDecaux’s competitive tender win for Perth Airport earlier this year. […]
Together we are stronger, and together we can activate in 5 critical ways that will propel us forward. All of these elements are equally important and inter-dependent. The first is creativity. […]
As Numbat rolls out 600 stations throughout 2023, each equipped with two advertising displays, the company is using the Broadsign platform to manage advertising operations across its network. Numbat operates one of Europe’s most sustainable EV charging solutions, which began rolling out in the parking lots of supermarkets in Germany in January. […]
WASHINGTON, March 29, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses. […]
