Tuesday, April 23, 2024

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Dylan Mabin’s departure may be a sign of challenges ahead for the OOH audience measurement firm Geopath (Billboard Insider)

Billboard Insider’s take: Many challenges for the next President of Geopath as the pending MRC accreditation standards will open up a brave new world with potentially multiple providers of accredited impressions data. Here is a press release Billboard Insider received yesterday from Geopath Chairman Michael Lieberman. […]

billboardinsider.com
Tue, Apr 23 at 11:51 AM

Monday, April 22 Mon, Apr 22

Geopath President Dylan Mabin to step down after three years at the helm

The official statement from Geopath Chair Michael Lieberman: "After dedicating more than 16 years to Geopath, with the last three as President, Dylan Mabin has decided to embark on the next chapter of his career. Dylan has graciously agreed to ensure there is a seamless transition and will continue in his current role while the Board of Directors undertakes the search for a new President. […]

Geopath
Mon, Apr 22 at 11:03 PM

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