http://www.digitalsignagetoday.com/blog/11683/Customer-experience-service-design-and-in-store-digital-signage
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The media company that made its mark primarily with big digital totem displays in shopping malls is now putting smaller displays at grocery check-out ... […]
Mark Boidman, Solomon Partners. Unlike the digital media channel, OOH media assets exist in the physical world and cannot be blocked or skipped. While 68% of adults say they spend so much time looking at screens that they tune out digital advertisements, over 40% of adults are noticing OOH advertisements more now than they did pre-COVID(2). […]
What you think about the automated sales platforms (e.g. blip, onescreen, vistar, adomni, adquick…)? Blackbird Media CEO Chenault Saunders. […]
I remember going to Six Flags Great Adventure in New Jersey when I was a kid with my parents and sister. My father would drive through the safari section so we could watch the animals walk around or all over the car. I think the last time my parents drove through the safari section, one of the animals pulled the radio antenna right off the top of the car (like I said, the last time). […]
I’m not sure if this global or more local, but computing hardware giant Lenovo has started marketing what it calls a Workplace Solutions portfolio ... […]
Dollar sales. Unit sales. Sales lift. […]
The Sydney-based startup has partnered with global DOOH software provider Vistar Media to roll out the offering. Under the partnership, Veridooh’s industry-leading SmartCreative verification solution is available to buyers leveraging the Vistar Media demand-side platform. […]
For this new programmatic flow to be executed for each ad play, the Firefly Mediation Server sends bid requests to Vistar, Placeexchange, Hivestack, Adomni, and Magnite, sets up an auction with all received bids, and selects the winning bid according to the guaranteed status and bid price, without affecting the delivery of the directly sold campaigns. […]
Together with Navori Labs, Sony will offer its customers in the retail sector a complete digital signage package that combines its BRAVIA 4K Professional Displays and Navori’s digital SoC based solution, accentuating a strong and secure performance. […]
LG Electronics has acquired a South Korean electric vehicle (EV) charger solutions provider called AppleMango, with its eye on developing charging stations that in ... […]
Samsung just got a nice little story to share around about the impact its little all-in-one kiosks can have on sales at for a ... […]
Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs. More than 5,500 Intersection displays are now added to the Broadsign Reach programmatic DOOH (pDOOH) platform, marking Intersection’s first pDOOH activation with an external partner. […]
Initially, the demand-side programmatic platform will focus on digital out-of-home advertising, according to a company press release. Adstanding's self-service application is designed for brands, media buyers and inventory providers for DOOH planning and buying. […]
A class action complaint has been filed against Alfi, which alleges that defendants made false and/or misleading statements and/or failed to disclose that: (i) Alfi maintained deficient disclosure controls and procedures and internal control over financial reporting; (ii) as a result, Alfi and its employees could and did engage in corporate transactions and other matters without sufficient and appropriate consultation with or approval by Alfi's Board of Directors; (iii) the foregoing increased the risk of internal and regulatory investigations into Alfi and its employees; (iv) all the foregoing, once revealed, was likely to have a material negative impact on Alfi's reputation, financial condition, and ability to timely file periodic reports with the SEC; and (v) as a result, Alfi's public statements were materially false and misleading. […]
Alfi says the system can pinpoint up to 400 viewers per second, and will enable screen owners and brands to understand, and match their audiences in real-time, by using an interactive platform that delivers verified advertising impressions. […]