Tuesday, December 6, 2022

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http://www.digitalsignagetoday.com/blog/11683/Customer-experience-service-design-and-in-store-digital-signage

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Today Today

Inventory from South Korea’s largest DOOH ad operator CJ CGV can now be bought programmatically via the Hivestack Supply Side Platform (SSP) (Hivestack)

CJ CGV is South Korea’s largest DOOH media owner, renowned for its outdoor screens, including the world famous K-POP LIVE venue, Seoul’s busy Gangnam area as well as Korea’s network of airports, baseball stadiums, hotels, movie theaters and shopping complexes. In addition to this, CJ CGV also owns the maximum number of screens at Samsungdong, popularly known as the “Korean Time Square”. […]

hivestack.com
Tue, Dec 6 at 12:38 PM

CJ CGV partners with Hivestack for programmatic digital out of home (DOOH) in Korea

Partnership enables CJ CGV’s premium digital out of home (DOOH) inventory to be bought programmatically via the Hivestack Supply Side Platform (SSP)   SEOUL, SOUTH KOREA, MONTREAL, CANADA – December 6, 2022 – Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with CJ CGV, South Korea’s largest media owner, renowned for its iconic outdoor screens, including the world famous K-POP LIVE venue, Seoul’s busy Gangnam area as well as Korea’s network of airports, baseball stadiums, hotels, movie theaters and shopping complexes. […]

dpaaglobal.com
Tue, Dec 6 at 10:48 AM

AdQuick announces self-service access to the world’s largest programmatic DOOH offering, now available to all users

Marketers have long enjoyed the benefits, ease of use and effectiveness of programming digital advertising. For those who are totally new to this technology (a few do still exist!) programmatic advertising effectively lets machines make intelligent decisions of reaching key audiences by way of media placements, without the need for humans to manually select from thousands of choices. […]

adquick.com
Tue, Dec 6 at 10:11 AM

Monday, December 5 Mon, Dec 5

SMI: Cinema, outdoor, retail and auto brands drive Australia’s ongoing ad spend growth (CMO)

The latest report shows total ad demand grew 4.1 per cent in October 2022, putting the month just $3.9 million shy of the record set back in October 2017. From a category perspective, the result was triggered by a 10 per cent year-on-year jump in ad spend from the retail category, as well as the return of automotive brand advertising, up 29 per cent compared to 12 months ago. […]

cmo.com.au
Mon, Dec 5 at 10:52 PM

JCDecaux proposes upgrade of 38 Telstra payphones on Sydney footpaths, will include DOOH ad screens (Mumbrella)

Out-of-home company JCDecaux has lodged a development plan to upsize 38 Telstra payphones around Sydney to include digital advertising signage panels with City of Sydney. The old Telstra payphones were installed in 1983, but JCDecaux’s proposed upgrade will include a digital screen at the front and third-party digital advertising signage at the rear. […]

mumbrella.com.au
Mon, Dec 5 at 10:31 PM

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