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By Carolyn Giardina, Alex Weprin. The $2.3 billion structure contains the world’s largest interior and exterior wraparound LED displays. Outside, the LED-coated globe lights up the city at night with ever-shifting imagery. […]
By Andy Peters. If successful, the Sphere's mastermind — Madison Square Garden CEO James Dolan — wants to build others, possibly in London and New York. Standing 366 feet tall, 516 feet wide and completely wrapped in video screens, the ball-shaped Sphere is an attention-grabber, even in the context of the visual overload of the Las Vegas Strip. […]
One of the biggest challenges is how to price ad inventory effectively and fairly in a competitive and complex market. In this article, you will learn about some of the most effective ways to price ad inventory for programmatic DOOH, such as: Dynamic pricing; Yield management; Floor pricing; Value-based pricing and Auction models. […]
Both Dave and I live on the west coast. We thought this You Tube video from The San Francisco Standard was typical of our view of the Bay Area. […]
Michael Galasso, Partner, Robbins, Kelly, Patterson & Tucker. In Ohio, the state code prohibits retroactive zoning ordinances – unless there is a declaration of a public nuisance. […]
Diana Stevenson, CEO, Grace Outdoor. We do have a few digitals in Charleston SC, which experiences hurricanes regularly. The last one did not cause any damage, just power outages. […]
27th September, Malaysia: Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Xibo's SSP Connector. This integration allows Xibo users to make their inventory available to advertising demand directly from the LMX platform. […]
Below is the press release as is [Ed]. Solution provides hourly demographic and psychographic population density across the United States ATLANTA, GEORGIA, USA, September 26, 2023 -- Motionworks AI Inc., North America’s leading population intelligence company, announced today the official launch of its proprietary human mobility solution, Popcast™. […]
Commercial Integrator Expo (CIX23), held earlier this month alongside CEDIA Expo in Denver, showcased some incredible technologies. The co-located shows brought together the commercial AV and custom-home integration worlds, attracting verified attendance of 12,848 industry professionals. […]
Rob Côté. Outdoor advertising and out-of-home advertising are delivered to audiences outside of their homes via billboards, signs, and other kinds of visual or experiential media. These various formats account for thousands of locations, millions of screens, and faces worldwide. […]
In this blog post, we will explore what an omnichannel strategy is, its importance, and how incorporating out of home (OOH) marketing can enhance overall marketing activities. Additionally, we’ll examine a hypothetical company’s omnichannel marketing strategy and discuss best practices for successful implementation. What is OOH Marketing? […]
In the evolving landscape of legalized sports betting, staying ahead of the game is essential. Discover three pivotal strategies to set yourself apart from the competition. The post The Long Game Marketing Strategy For Betting And Sportsbook Apps appeared first on Wrapify Blog. […]
Jonas Glad, CEO, DoohClick. Let’s be honest. Programmatic outdoor is just another way of selling out of home inventory. […]
Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC and L’Oreal. […]
Kosla’s expanded role now also encompasses digital signage and IT solutions for a broad range of customer areas, including education, corporate, broadcast, stadiums, transportation and more – in addition to emerging business areas such as robots and electric vehicle charging stations. […]
