Wednesday, February 24, 2021

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Lamar sues Fayette County and City of Lexington over regulations that ban freestanding electronic billboards in the county (Billboard Insider)

Lamar applied in September 2020 for permits to allow them to convert 20 existing static billboards to digital. The city of Lexington denied the request, citing regulations against digital signs that are not on the premises of a business, according to the lawsuit. The city has looked at the digital sign issue since 2018, but has not passed an ordinance allowing digital billboards. […]

billboardinsider.com
Tue, Feb 23 at 11:31 PM

OOH media agency She Media NY partners with Clear Channel Airports to bid for the largest airport advertising contract in the U.S. (Airport Improvement)

She Media NY partnered with Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., as its ACDBE/DBE/WBE local sales subcontractor in CCA’s airport bid to the Port Authority of New York & New Jersey (PANYNJ): the largest airport advertising and sponsorship contract in the U.S. […]

airportimprovement.com
Tue, Feb 23 at 11:28 PM

NYU Langone reaches Chinese Americans in NYC with a microlocal OOH campaign

As one of the nation’s premier academic medical institutions, NYU Langone wanted to reach Chinese Americans in one section of one neighborhood in New York City. Billups reached out to PMD Media, and WindowPoster™ Displays were deployed in the front windows of storefronts on 8th Avenue in NYC’s largest Chinatown – tightly focused in less than 20 city blocks. Hyper-Local targeting? […]

oohtoday.com
Tue, Feb 23 at 6:56 PM

Case study: SuperDraft sports app achieves a big goal with last-minute programmatic DOOH campaign run via Adomni platform (Billboard Insider)

By Jonathan Gudai, CEO of Adomni. On the Thursday prior to Super Bowl weekend 2021, the new Daily Fantasy Sports app – SuperDraft realized that it had a problem. Its $1,000,000 BIG GAME fantasy contest had only 26 of 267 entrants signed up to play. And the top 60 ranked contest participants were guaranteed to win, with the grand prize winner taking home $300,000. […]

billboardinsider.com
Tue, Feb 23 at 6:25 PM

The Kentucky House approved regulation on new billboard controls (HB328); the measure now goes to the state Senate (Billboard Insider)

The Kentucky House of Representatives overwhelmingly approved a revised billboard-control act, in response to a constitutional (free speech) challenge to the existing law. Insider provides a quick update: Federal courts have ruled against Kentucky’s billboard law because it distinguished between on-premise and off-premise signs. […]

billboardinsider.com
Tue, Feb 23 at 6:19 PM

Ocean Outdoor opens sealed bid auction for advertisers on the frontline of climate change

As the UK gears up for COP26, the United Nations Climate Change Conference, premium digital out of home (DOOH) media owner Ocean Outdoor has opened a sealed bid auction for brands that want to be on the frontline of the climate emergency. With its premium large format city and roadside DOOH portfolio, Ocean will be centre stage when Glasgow hosts COP26 starting on November 1. […]

oceanoutdoor.com
Tue, Feb 23 at 5:57 PM

Road Runner Media Secures $62.5 Million in Scale Up Capital to Enhance Road Safety and Deliver Digital Out of Home Advertising on Commercial Vehicles

Company to expand national advertising network of rear-facing digital screens affixed to the rear of technicians’ vans, delivery trucks and buses   Rancho Santa Margarita, CA – February 23, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced that the company has partnered with Baseline Growth Capital for up to $62.5 million in financing. […]

dpaaglobal.com
Tue, Feb 23 at 12:26 PM

16:9: Navori Debuts Built-In-House, AI-Based Audience Measurement Platform

The Swiss CMS software firm Navori has taken the interesting step of developing its own AI-driven audience measurement software, pairing it with the company’s long-established digital signage CMS software. Called Aquaji, an computer vision-based marketing analytics software is aimed at the retail and QSR sectors, and for digital out-of-home advertising networks. […]

sixteen-nine.net
Tue, Feb 23 at 8:21 AM

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