How to set effective compensation for your OOH ad sales team
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Thu, Mar 28 at 11:35 AM
http://www.digitalsignageblog.com/2014/03/18/guest-post-impact-of-digital-signage-solutions/
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With interest expense equal to cashflow, Clear Channel Outdoor has little money to spend on acquisitions or capexp and no money for dividends. OUTFRONT’s interest is about one-third of cashflow. Lamar’s interest is only about one-sixth of cashflow. […]
The small form-factor display manufacturer Mimo Monitors has started marketing the beta release of a little box that’s designed to do rapid alerts across ... […]
Colombian pop star Shakira did a pop-up show in New York’s Times Square on Tuesday night to launch a new album, and that’s relevant ... […]
The nearly 100-year-old Brooklyn Paramount Theater has reopened as a concert venue this week, with one of the main visual features ambient projections on ... […]
OUTFRONT’s billboards are mainly in big urban markets and the results. More revenue is possible but sophisticated landlords will drive up lease costs. You can see this when you compare OUTFRONT’s revenue per board and lease cost per board with Lamar. […]
by Florian Rotberg. Wi-Charge works simply – IR transmitters are integrated into the store ceiling like lights or clipped into existing light rails. Small 5-7″ shelf edge displays (soon also 10″) receive the necessary energy 24/7 via IR sensors, which is then stored in the integrated battery pack. […]
Monday, April 29, 2024 8:30 AM - 10:30 AM: FOARE Board of Directors. 9:00 AM - 11:00 AM: Geopath Board of Directors Meeting. 11:30 AM - 1:00 PM: OAAA Board of Directors Meeting. […]
UK telecoms giant BT Group and its business partner Global are evidently finding success with a conversion of payphones on public sidewalks to what ... […]
Using data is pretty much integral to just about any ambitious and involved digital signage network being spun up these days, but for a ... […]
The new agreement will see Global convert up to 2,000 conventional BT payphones and kiosks into brand new Street Hubs over a 10-year period from 2025, as well as marketing and selling advertising on BT’s 959 existing Street Hubs. BT will continue to provide mobile and WiFi connectivity to the units. […]
Experiential marketing in the digital age may seem like a throwback in some ways, but nothing could be further from the truth. Experiential marketing is a perfect partner for digital media and can help drive business growth. At this point, making observations about the speed of technological change in our lives seems redundant. […]
Insider’s Take: If you focus on the CCIBV Senior Secured Notes, in the table, the impact of the new debt becomes apparent: CCO has been able to push the maturity on the same amount of debt, $375 million, from August 2025 to April 2027. The cost of extending the maturity (which is a good thing) in an expensive credit market is a 1.25% increase in their fixed rate on $300 million. […]
Roadside billboards have averaged 88-89% of Lamar’s total revenue for the past 10 years. Lamar owns the land under one of every 8 billboard sites. It especially tries to get easements under digital billboards. […]
WASHINGTON, D.C. – MARCH 26, 2024 – In this role, McDonald will advocate for the out of home industry at the state and local levels and work with state outdoor advertising associations on the advancement of legislative and regulatory issues. He will report to Mike Hershey, Executive Vice President of Government Affairs. […]