Thursday, December 12, 2019

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Burger King’s weather-driven DOOH campaign for Oreo Shakes (DSToday)

The most difficult task for advertisers is to reach customers at the right time with the right message. Even if your target audience might resonate with your message or products, they might not be in the right mood for your advertisements, or the current conditions might not be suitable. For example, if you are advertising sunscreen on a rainy day, people aren't going to be interested! […]
Thu, Dec 12 at 5:38 PM

Samsung adds interactive digital signage at Seoul metro stations (Pulse News Korea)

Samsung Electronics Co. has installed digital signage with interactive touchscreen at 90 subway stations across Seoul, adding marketing efforts to lead the booming business-to-business digital display market. The Korean tech giant said Wednesday it has supplied 4,218 units of its interactive digital signage to join the digitalization project for Seoul metropolitan subway map by Seoul Metro. […]
Thu, Dec 12 at 5:38 PM

How the new One Times Square digital billboard was deployed (DSConnection)

The iconic One Times Square building sits at the busiest corner of New York City, and is historically known for being home to The New York Times. Originally constructed in 1904, the goal was to renovate and update the site, so building owners Jamestown LP partnered with Samsung to reinvent the outdoor displays that have been the focal point of Time Square for years. […]
Thu, Dec 12 at 4:53 PM

How Digital Signage Improves the Theme Park Experience: Outdoor Digital Wayfinding, Menus, Touch Screens, and More

From major theme parks like Disney World and Dollywood to small, family-owned waterparks, zoos, and fun centers, digital signage is contributing to a better guest experience. These large, colorful displays are being used in everything from wayfinding to park information to food menus and beyond, giving parks an easy way to connect with guests and improve operating efficiency. […]
Thu, Dec 12 at 4:08 PM

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