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Amazon’s Audible claims biggest Augmented Reality DOOH campaign to date (More About Advertising)

Amazon’s Audible is launching what it claims is the world’s biggest augmented reality (AR) campaign to date, running on digital Out of Home screens worldwide including NYC’s Times Square, Washington DC’s National Harbor and London’s Meridian Steps. Agencies involved are Fold7, production studio DOOH.com, GroupM OOH and Wavemaker. […]

moreaboutadvertising.com
Thu, Jul 18 at 9:58 PM

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