Sunday, April 5, 2020

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Saturday, April 4 Sat, Apr 4

Brown Innovations Shifts 80% Of Production To Making Face Shields

Boston-based Brown Innovations, known in pro AV and digital signage circles for directional sound, is busily knocking out face shields for the heroic souls walking into health care environments every day. Says the company: Brown Innovations is shifting 80% of production to make high quality, lightweight face shields due to the shortage of protective personal gear during this crisis. […]

sixteen-nine.net
Sat, Apr 4 at 9:09 PM

Friday, April 3 Fri, Apr 3

Outdoor ads light up locked-down streets in praise of essential workers

With the streets largely empty as people ‘stay home for the NHS,’ the UK’s out-of-home (OOH) industry has come together to broadcast the nation’s gratitude for those working tirelessly on the frontline of the fight against coronavirus. Created by ad agency Mother, the ‘Grateful Britain’ deploys light humour to say thank you to those keeping us safe as we stay at home. […]

thedrum.com
Fri, Apr 3 at 6:36 PM

Most firms tend to cut back on advertising during a recession. That’s exactly why you shouldn’t: academic research (Billboard Insider)

This behavior reduces noise and increases the effectiveness of advertising of any single firm that advertises. Thus, the firm that increases advertising in this environment can enjoy higher sales and market share…The gains of the firms that maintained or increased advertising during a recession persist. […]

billboardinsider.com
Fri, Apr 3 at 6:11 PM

Billups Study Shows That Hyperlocal is the New Normal

COVID-19 Impact on OOH Advertising Gives Increased Value to Neighborhood Locations Across Major U.S. Markets as Consumer Movements Shift (NEW YORK, NY – April 3, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in out-of-home (OOH), has released findings from a recent study of visitation data from more than 5 million U.S. […]

digitalsignageconnection.com
Fri, Apr 3 at 12:19 PM

Planar Launches Planar EverNew Managed Service Offering

PORTLAND, Ore.–Planar, a global leader in visualization technology, today announced the launch of the Planar ® EverNew™ Managed Service Program, a competitive, multi-year leasing program for Planar display solutions in the United States and Canada. The new managed service offering simplifies the buying process by enabling customers to lease Planar solutions at a fixed monthly cost. […]

digitalsignageconnection.com
Fri, Apr 3 at 9:09 AM

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