Monday, July 26, 2021

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Restaurants hungry for digital signage tech to enable drive-thrus and “curbside pickup” (QSR Web)

Prior to the COVID-19 pandemic, digital signage technology upgrades at drive-thrus were a mixed bag across the fast casual and quick-service restaurant industries. While some chains were embracing the latest offerings by digital signage companies, others were just dabbling into the technology. March 2020 changed things for those slower-to-adopt chains, however. […]
Sun, Jul 25 at 10:22 AM

How the crackdown on online tracking positions OOH to take a larger slice of the digital advertising pie (OOHToday)

by Adam Green, SVP of Strategy, Broadsign Unsettling as it may seem, the internet has followed consumers for years. Any time you’ve logged onto an app or browsed the web, you’ve likely participated in the third-party data ecosystem. Your identifier for advertisers (IDFA) or cookie was tagged and tracked like a package and used to serve you “more relevant” ads. […]
Sun, Jul 25 at 10:20 AM

Los Angeles: The competition to select a contractor for one of the world’s largest street furniture programs entered its final stage (Billboard Insider)

The city selected Tranzito and the incumbent joint venture, Outfront Media/JCDecaux, as finalists. The two were invited to display sample STAP elements at six demonstration events across the City of Los Angeles through the end of July. The City is taking additional public input at the events as it works to finalize program details and the procurement process. […]
Sun, Jul 25 at 10:17 AM

PML Group CEO explains why out-of-home advertising needs a re-think (and how PML does it) (Adworld)

Geoff Lyons, CEO PML Group. Following the most challenging twelve months for Out of Home (OOH) media, the growing optimism and confidence in society is reflected in brands channelling investment back on to the medium.  The government ‘stay at home’ message of a year ago is now one that actively encourages as much of an outdoor life as possible, especially in this most unique of summers. […]
Sun, Jul 25 at 10:13 AM

White paper explores role of digital signage in the future of hybrid and remote learning

In addition to profiling large-scale digital signage deployments at Cicero School District 99 in Illinois and Marietta High School in Georgia, the white paper discusses the applications and values of display technologies including touch-screen learning kiosks in libraries, large-format videowalls in STEM labs and employee training rooms, displays with integrated collaboration tools, and the direct effects of greater student engagement and improved preparedness for real-world careers. […]
Sun, Jul 25 at 9:56 AM

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