Thursday, June 30, 2022

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Wednesday, June 29 Wed, Jun 29

Mark Boidman: Amid screen fatigue, OOH advertising continues to grow its share (Billboard Insider)

Mark Boidman, Solomon Partners. Unlike the digital media channel, OOH media assets exist in the physical world and cannot be blocked or skipped. While 68% of adults say they spend so much time looking at screens that they tune out digital advertisements, over 40% of adults are noticing OOH advertisements more now than they did pre-COVID(2). […]
Wed, Jun 29 at 6:59 PM

A Successful Digital Signage Experience for Experiential Entertainment Centers

I remember going to Six Flags Great Adventure in New Jersey when I was a kid with my parents and sister. My father would drive through the safari section so we could watch the animals walk around or all over the car. I think the last time my parents drove through the safari section, one of the animals pulled the radio antenna right off the top of the car (like I said, the last time). […]
Wed, Jun 29 at 3:47 PM

On-car and in-car DOOH network Firefly makes its inventory available for programmatic buying via Vistar, Placeexchange, Hivestack, Adomni, and Magnite platforms, using its proprietary server (Firefly)

For this new programmatic flow to be executed for each ad play, the Firefly Mediation Server sends bid requests to Vistar, Placeexchange, Hivestack, Adomni, and Magnite, sets up an auction with all received bids, and selects the winning bid according to the guaranteed status and bid price, without affecting the delivery of the directly sold campaigns. […]
Wed, Jun 29 at 12:11 AM

Tuesday, June 28 Tue, Jun 28

Rigrodsky Law, P.A. is investigating potential claims against the officers and directors of Alfi, Inc. (NasdaqCM: ALF) on behalf of stockholders (Stockhouse)

A class action complaint has been filed against Alfi, which alleges that defendants made false and/or misleading statements and/or failed to disclose that: (i) Alfi maintained deficient disclosure controls and procedures and internal control over financial reporting; (ii) as a result, Alfi and its employees could and did engage in corporate transactions and other matters without sufficient and appropriate consultation with or approval by Alfi's Board of Directors; (iii) the foregoing increased the risk of internal and regulatory investigations into Alfi and its employees; (iv) all the foregoing, once revealed, was likely to have a material negative impact on Alfi's reputation, financial condition, and ability to timely file periodic reports with the SEC; and (v) as a result, Alfi's public statements were materially false and misleading. […]
Tue, Jun 28 at 5:52 PM

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