Sunday, January 29, 2023

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New Zealand’s OOH advertising trade body says it’s members’ revenue was up 10% in 2022, to $131m

Out of Home Media Association Aotearoa (OOHMAA) said contribution from digital out-of-home (DOOH) revenue share remained stable for the second year running, accounting for 67% of 2022’s total revenue at $88.8m. Programmatic digital out of home (pDOOH) also steadily increased its share in 2022. OOHMAA began recording pDOOH revenue in Q2 2022 when it accounted for 2.6% of DOOH revenue. […]
Thu, Jan 26 at 11:10 PM

Epic Outdoor launches South Africa’s largest (400 square meters) solar DOOH billboard, (Media Update)

Epic Outdoor, a niche media company specialising in developing and marketing large-format, high-impact static and digital Out-Of-Home (DOOH) platforms, has deployed a new digital billboard site on the N1 highway. According to Epic Outdoor, the property was specifically designed to accept advertising at 400m2 — which is bigger than two tennis courts. […]
Thu, Jan 26 at 10:35 PM

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