Friday, September 22, 2023

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Thursday, September 21 Thu, Sep 21

OOH media software provider Moving Walls integrates with Place Exchange to enable global DOOH inventory access for advertisers

Singapore, (Sept 21, 2023) – Moving Walls, the leading provider of Out-of-Home (OOH) media enterprise software, has partnered with Place Exchange, a leading supply-side platform (SSP) for programmatic OOH media, to provide Moving Walls OOH software users with access to Place Exchange’s vast network of digital OOH (DOOH) inventory. […]

Moving Walls
Thu, Sep 21 at 8:15 PM

The 2023 CEDIA Expo and inaugural Commercial Integrator Expo (CIX) had 13K visitors Sept. 7-9 in Denver (Commercial Integrator)

Digital Signage Federation’s (DSF) Digital Signage Day offered nine sessions covering all aspects of a digital signage project. Indeed, the industry appeared to continue its post-pandemic momentum at the Colorado Convention Center following a solid attendance for CEDIA Expo 2022 in Dallas. Show attendees to Denver came from all 50 U.S. […]
Thu, Sep 21 at 7:58 PM

Wednesday, September 20 Wed, Sep 20

Reagan Outdoor files a lawsuit against the city of Rochester in effort to reverse a mayoral veto on placing a 600-square-foot digital billboard along U.S. Highway 52 (Post Bulletin)

By Randy Petersen, reporter. Reagan Outdoor Advertising wanted to place a one-sided, digital billboard at the site of Classic Storage, 2836 E Frontage Road. Since the property sits adjacent to Homestead Church, city staff denied the application, citing restrictions to billboards within 300 feet of churches. […]
Wed, Sep 20 at 11:27 PM

oOh!media adds seven large format digital billboards in Sydney, Melbourne and Greater Brisbane to its network of 35,000 digital and classic assets (Mediaweek)

The two new sites in Sydney include Sydenham, a classic conversion located on the Princess Highway in the city’s busy inner west and is the largest digital on this arterial. The second new site at the Warriewood Shopping Centre on Jackson Road reaches the hard-to-reach and affluent Northern Beaches audiences. In Melbourne, oOh! […]
Wed, Sep 20 at 10:48 PM

How to use programmatic DOOH advertising to capture audience attention during Formula 1 (Hivestack on Billboard Insider)

By Ginny Bourne, Global Marketing and Communications Director, Hivestack. Formula 1, a truly global spectacle, is set to captivate audiences across the world once again. In 2023, racing enthusiasts, teams, and fans will traverse over 20 countries and five continents to witness fierce competition for the championship title. […] · Promoted content
Wed, Sep 20 at 7:50 PM

Placer AI says it uses mobile GPS data for location marketing without violating privacy (LinkedIn)

Dan Hight, Vice President of Channel Partnerships at With the rise of privacy regulations and consumer awareness, the advertising industry is moving away from one-to-one targeting and towards one-to-many or one-to-few approaches.'s approach focuses on place intelligence rather than individual profiling, ensuring privacy and regulation compliance. […] · Promoted content
Wed, Sep 20 at 7:20 PM

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