http://tech.co/admobilizes-platform-connects-outdoor-advertising-smart-data-grid-2014-02
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Grace Kite, founder of Magic Numbers. Big retailers’ sites are another pinch point. You have to be there if you want your product to be available for purchase, and some sites control huge swathes of product-buying traffic. […]
By Grace Gollasch . The retailer claims the full-funnel measurement approach includes a range of solutions to provide “detailed and incremental” insights for advertisers, with omnichannel attribution to follow in 2025. […]
Kevin Gephart. Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no sound or other graphics for a full 30 seconds. […]
From Grey Vick, Grey Outdoor. In the wake of Hurricane Helene, countless families have lost their homes, belongings, and their sense of security. Your support can provide essential supplies, shelter, and hope to those who need it most right now. […]
A couple of well-known industry guys have teamed up to launch an experiential design agency focused on generative AI app development, generative art, and ... […]
SPONSORED CONTENT By Ron Levac, Spectrio The holiday season is a critical time for retailers – with the period between October and the end ... […]
One of the particularly interesting things about Outform is how a company that’s been doing digital in retail for 20-plus years is not all ... […]
Singer Adele’s month-long run at a pop-up concert venue in Munich this summer attracted a lot of attention for the sheer scale of the ... […]
US retailing giant Walmart has started opening what it calls pet services centers, offering what amounts to one-stop shopping for routine pet care needs ... […]
by Laurie Sullivan. Charlotte-based, privately owned U.S. department store Belk is launching a retail media arm, Belk Media Network. […]
The research firm Futuresource Consulting has pushed out a new fee-based report about the global LED display market, suggesting it expanded by more than ... […]
IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for public comment, offering much-needed clarity in this rapidly expanding channel. The recommended standards are now open for industry feedback until 1st November, and we invite you to send all comments to retailmediastandards@iabeurope.eu. […]
Stefanie Cortez, Every Shelter “Emergency Tarp by Every Shelter is simple and commonsense: used billboards should be repurposed to create durable roof tarps for disaster survivors. Per FEMA, the best option in a disaster is for survivors to be able to shelter-in-place which allows an immediate working solution until timing and/or funds are available to repair the home. […]
Introducing Park Royal Tower, the latest addition to our premium large format RISE+ portfolio and our highest-impacting site in London to-date. Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of London’s busiest business districts. […]
