UK ad spend reached £36.6Bn in 2023, outpaced Europe; DOOH was up 12.2%: AA/WARC report
New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025. London, April 25, 2024: The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. […]
Wed, Apr 24 at 8:02 PM