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UK ad spend reached £36.6Bn in 2023, outpaced Europe; DOOH was up 12.2%: AA/WARC report

New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025. London, April 25, 2024: The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. […]

WARC
Wed, Apr 24 at 8:02 PM

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UK retail media and DOOH ad spending up 12% in 2023: IAB/PwC data (Marketing Week)

By Molly Innes,Senior Reporter at Marketing Week. Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC. Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers looked to tap into first-party data ahead of the crackdown on cookies. […]

marketingweek.com
Wed, Apr 24 at 6:44 PM

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7-Eleven Japan tracks digital signage metrics with AI-powered vision sensors, says it does not record shoppers (Chain Store Age)

By Dan Berthiaume. The Japanese operator and franchisor of 7-Eleven convenience stores in Japan is implementing a Sony Semiconductor Solutions Corporation (SSS) edge AI-driven solution at 500 locations to better understand the performance of in-store advertising. […]

chainstoreage.com
Wed, Apr 24 at 6:28 PM

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Loop Media’s Ongoing Losses Prompt Stock Listing Compliance Warning From NYSE (16:9)

The digital place-based streaming content service Loop Media, which has been cutting costs and executives amidst financial struggles, now has a letter from the ... […]

sixteen-nine.net
Wed, Apr 24 at 6:25 PM

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Webinar: What Do Next-Generation Integration Leaders Need?

Empower Tomorrow's Leaders Today: Don't Miss Our Insightful Webinar on Next-Gen Integration Leadership on May 7 at 12 pm EST. The post Webinar: What Do Next-Generation Integration Leaders Need? appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Apr 24 at 5:33 PM

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Korbyt Expands Workplace Communications Offering with Webex by Cisco

Korbyt Anywhere for Webex is the company's latest step in offering integrations with workplace collaboration tools. The post Korbyt Expands Workplace Communications Offering with Webex by Cisco appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Apr 24 at 2:22 PM

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Q2 2024: Movers & Shakers in AV

Who’s making moves and shaking up the AV industry this quarter? Here’s a closer look at movers & shakers from Q2. The post Q2 2024: Movers & Shakers in AV appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Apr 24 at 1:58 PM

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LianTronics Opens Japan Subsidiary

LianTronics's new office near Tokyo aims to solidify and broaden its market presence in Japan, promising expanded reach and impact. The post LianTronics Opens Japan Subsidiary appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Apr 24 at 12:34 PM

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Unilumin Recaps NAB 2024: Broadcast, Virtual Production Solutions & New Micro-LED Products

Unilumin debuts LED solutions at NAB 2024, showcasing UHD videowalls, virtual production technologies and more. The post Unilumin Recaps NAB 2024: Broadcast, Virtual Production Solutions & New Micro-LED Products appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Apr 24 at 11:25 AM

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How Sphere Has Triggered Global Interest In Making Big Structures Media Facades (16:9)

When I first spoke with Jonathan Labbee about the grand-scale media facades and displays being produced by SACO Technologies, the Sphere in Las Vegas ... […]

sixteen-nine.net
Wed, Apr 24 at 9:34 AM

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Digital Endcap Cleverly Used As Interactive, In-Store Product Sampler (With Video) (16:9)

The concept of using vending machines to dispense free samples of consumer products is not new – there’s even a company called Freeosk specifically ... […]

sixteen-nine.net
Wed, Apr 24 at 9:15 AM

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E Ink, AUO Partner To Develop Color E-Paper Poster Products Intended To Gradually Supplant Print Versions

Two very different Taiwanese display manufacturers have teamed up up to develop e-paper displays aimed at gradually replacing the millions or billions of printed ... […]

sixteen-nine.net
Wed, Apr 24 at 8:43 AM

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Illuminating the Future: Direct View LED Technology in Sacred Spaces

Discover how Direct View LED technology is transforming the lighting of sacred spaces, blending modern innovation with traditional aesthetics, and setting a new standard for the future of spiritual illumination. The post Illuminating the Future: Direct View LED Technology in Sacred Spaces appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, Apr 24 at 8:00 AM

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Korbyt Anywhere Now Tied To Cisco’s Webex, Enabling Digital Signage On Meeting Displays

Lots of announcements have found their way to my email inbox touting how CMS software companies have developed solutions that work with the video ... […]

sixteen-nine.net
Wed, Apr 24 at 7:59 AM

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How to make the most out of peak travel season advertising with OOH (Broadsign via OpenMic)

By Kayla Caticchio. 1. Think beyond airport signage What’s not to love about a high-dwell time environment like an airport, where audiences are likely in a purchasing mindset? […]

thedrum.com
Wed, Apr 24 at 12:10 AM

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