Friday, May 14, 2021

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Billboard Insider’s Three Takeaways From Last Week’s IBO Conference (Billboard Insider)

Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry. It was truly a pleasure to be together. Hope you all felt the same. […]
Thu, May 13 at 2:30 PM

How OOH Advertising Can be an Effective Storytelling Device

Brands are always looking for ways to make their products and services stand out in their respective market. Some look to connect with their audience through elements like emotional appeal, repetition, or symbolism—but what’s one advertising technique that combines these strategies and is quickly gaining traction in 2021? Across the board, the answer to this question is storytelling. […]
Thu, May 13 at 2:00 PM

16:9: An Ikea Store You Can’t Get Lost In Relies on Digital Displays

If you stay away from Ikea because you’re sick of getting lost in the labyrinth design, you’ll like this new Ikea in the Causeway Bay area of Hong Kong. The store is a pop-up that is testing an ultra-small format until the end of October. You can’t buy flat-pack furniture or shelving units, but you can pick up everyday living items like kitchen items, small decor pieces and Swedish foods. […]
Thu, May 13 at 10:30 AM

Orange Barrel Media and The City of West Hollywood Launch The Sunset Spectacular (OOH Today)

Orange Barrel Media (OBM) is pleased to announce the launch of the Sunset Spectacular at 8775 Sunset Blvd. The innovative full-motion digital media tower was created through a public-private partnership with the City of West Hollywood and is estimated to generate on average $3 million in annual revenue for the City to reinvest in the broader regional cultural and creative community. […]
Thu, May 13 at 8:00 AM

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